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The Complete Guide to Business Text Messaging for Growth in 2022

Customers.ai

Don’t get left behind in 2022… find your unicorns in a sea of donkeys! In today’s world, so many businesses are competing to garner more prospects, keep existing customers and create conversions. Now for the “Whys” of business text messaging and why it is important in 2022. In short, Yes!

CRM 98
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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 128
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How to Use Dynamic Email Content to Increase Engagement

Litmus

You can have the best ideas for your email strategy, from personalization to product recommendations, but none of this matters without cold hard data. You need to ensure that you collect the right customer information like you’re mining for gold! Collect your data First up, you’ve got to collect the right data.

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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. 67% expect surprise gifts.

Shoppers 107
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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. More than half of U.S.

Gen Z 114
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

use social for “finding products to purchase.”. Source: Hootsuite Global State of Digital 2022. trillion in 2022, an increase of 24.9% Use your social media presence for customer service. Social customer service is becoming increasingly important for brands. Another 26.3% Set up native social commerce solutions.

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8 Effective Ways to Ensure Ecommerce Business Success

Digital Marketer

8 Key Factors for Ecommerce Business Success in 2022. The goal is to make your product unique and market it to a relevant audience that is more likely to make a purchase. This strategy can increase customer loyalty and win repeat customers for your small business. Let’s get started.