Remove 2022 Remove CRM Remove Email Marketing Remove Marketing Automation Platform
article thumbnail

What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Native CRM integration.

article thumbnail

4 qualities of an intent-driven marketing automation email program

Martech

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

article thumbnail

A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Click here to download!

article thumbnail

Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release

Martech

Now that we have that out of the way– let’s jump into the January 2022 Marketo Release Notes along with a few more references to popular culture along the way. New features are making marketing automation platforms more powerful than ever. Landing page details facelift. ” Why we care. Click here to download!

article thumbnail

How to Use Litmus for Email Automation When You’re Asked to Do More With Less

Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. Create comprehensive guides for every customer at scale.

CRM 90
article thumbnail

AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030. Email Marketing From increasing brand awareness to building customer relationships, email marketing is a cost-effective way to grow your business.