2022 CRM Marketing Automation Platform New Markets 
Martech
JULY 1, 2022
Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. However, e-commerce platforms were third for large enterprises, with 26% replacing those.
Martech
JANUARY 9, 2023
What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Native CRM integration. Processing.
Martech
JANUARY 3, 2022
Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.
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