Remove 2022 Remove CRM Remove New Technology Remove Performance Marketing
article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. two years ago.

article thumbnail

Empathy and flexibility: The future of online retail

Econsultancy

The learning curve in ecommerce is set to continue in 2022. New customers, new competition and new technology abound, with pandemic uncertainty still front of mind. The boom in social commerce means brands need to skill-up or work closer with agencies in areas such as performance marketing.

Retail 52