2022, CRM, Performance Marketing and Product Marketing

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology

New Technology CMO B2C Marketing

Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM

CRM Health Customer Journey Performance Marketing

Marketing Pro Pulse

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

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