Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Get Ready for 2022.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Wyzowl’s Video Marketing Report found that 93% of marketers say video increases user understanding, so it’ll pay off).

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 133

Gen Z Marketers Marketing Millennials 133

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. 20 PR statistics you can’t ignore in 2022. Here are 20 PR statistics to keep in mind as you navigate through 2022.

Communications 118

Communications PR Gen Z Analytics 118

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.

Gen Z 121

Gen Z Millennials User-Generated Influencer Marketing 121

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. Why we care. Launching soon?

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Compared to other platforms, Instagram still holds influence with those under 35. Instagram is also thriving in the influencer marketing space.

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 110

Gen Z Direct Mail User-Generated Millennials 110

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 115

Gen Z Food Influencer Marketing Marketers 115

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. General Instagram Reels statistics. Instagram Reels will turn 2 years old in August 2022. In 2022, Instagram users will be on the platform for 30 minutes per day. Source: Google Trends.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Buffer Marketing

JANUARY 12, 2023

More AI-generated content – and accompanying tools to track it Based on the current trajectory of interest, this is a more obvious prediction, but one that has to be made nonetheless. The end of 2022 was bang-on for AI with the release of OpenAI’s ChatGPT. whowhatwear.uk Ahopping the #januarysales?

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Personally, I call it “foot-in-the-door” marketing. Featuring real people—from creators to customers—is one of the best ways to achieve more authentic digital marketing.

Gen Z 134

Gen Z Influencer Marketing Marketers Marketing 134

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. Opportunities for accounts to interact.

Gen Z 134

Gen Z Entertainment Law Fashion 134

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 9 types of Instagram campaigns.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 108

Gen Z Influencer Marketing User-Generated Promotion 108

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. Some 67% of British and Irish consumers anticipate using Meta’s Facebook the most over the next 12 months, and 57% of marketers anticipate doing so as well.

Gen Z 113

Gen Z Entertainment Social Media Marketing Shipping 113

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. — Sprout Social (@SproutSocial) August 9, 2022. — Canva (@canva) July 1, 2022. Tap into your insights to understand what posts your audience engages with the most.

Gen Z 144

Gen Z Thought Leadership Fashion Energy 144

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 108

Gen Z Influencer Marketing Entertainment Marketers 108

Spiralytics

FEBRUARY 21, 2023

Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. Some people also attribute this fad to the power of influencer marketing using the platform TikTok. Gen Z (18 to 24 years old) accounted for 421.1 million users, or 39.8%

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 95

Influencer Marketing Gen Z Social Media Marketing Communications 95

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing.

Transform 82

Transform Gen Z Fashion Food 82

Hubspot Marketing

APRIL 21, 2023

This is extra helpful if your business is working with influencers and doesn't want to impact their process while working toward business goals. It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature. Problem Fashion brand Vestaire wanted help growing the brand on TikTok.

Gen Z 140

Gen Z User-Generated Promotion Fashion 140

Sprout Social

DECEMBER 12, 2022

— Jon-Stephen Stansel (@jsstansel) September 19, 2022. In 2022, BeReal captivated consumers and mystified marketers. “BeReal became so popular with Gen Z because of the “realness” of the app,” says Samatha Mackowitz, Social Media Manager at Flywire. Facebook’s being weird today.”.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Sprout Social

JUNE 20, 2024

This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. Plus, we’ve put together a step-by-step plan for developing your UK influencer marketing strategy. A 2022 survey found that influencers do influence purchasing decisions.

Gen Z 54

Gen Z Millennials Food Fashion 54