Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 113

Gen Z Product Millennials Retail 113

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

Gen Z 129

Gen Z Millennials Branding Shipping 129

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. On average, businesses generate $6.50 There were 3.8

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. This makes mobile gaming advertising 3.2 Why we care.

Gen Z 136

Gen Z Advertising Advertisers Millennials 136

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete.

Gen Z 139

Gen Z Market Trends Millennials Marketers 139

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. However, splitting these preferences up by generation paints a different picture. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Gen Z is becoming a growing generation within the creator economy. Content creators and the creator economy are becoming more integral to the success of marketing campaigns.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. Everything from a video to a handwritten message can be used to show how impactful the work is.

Non-Profit 128

Non-Profit Gen Z Millennials User-Generated 128

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2022 $22.7 billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37

Gen Z 92

Gen Z Fashion Millennials Retail 92

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. Join the TikTok Creator Fund. Run TikTok ads. Collaborate with a creator.

Gen Z 125

Gen Z Affiliate Marketing User-Generated Promotion 125

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. In fact, between October 4, 2022, and November 17, 2022, there were over 1 million tweets about Tumblr. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 133

Gen Z Marketers Marketing Millennials 133

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report.

Gen Z 107

Gen Z Shipping Millennials Energy 107

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2022, 16.7 million views. In 2020, 14.4

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 121

Gen Z Millennials User-Generated Influencer Marketing 121

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product.

Gen Z 143

Gen Z User-Generated Millennials Branding 143

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 132

Gen Z Branding Transform Millennials 132

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

DECEMBER 28, 2021

In this blog, we’ll unpack how to mine the Google Search Trends report for content gold to flesh out your content calendar into 2022 and beyond. Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 144

Gen Z Millennials CRM Marketers 144

Sprout Social

JUNE 14, 2022

The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. staronlyfans. Aura Frames.

Gen Z 107

Gen Z Transform Millennials User-Generated 107

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 128

Millennials Gen Z User-Generated Marketers 128

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

SEPTEMBER 13, 2023

On average, Americans who shopped during the 2022 holiday season intend to spend 39% less this year. This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way.

Gen Z 130

Gen Z Shoppers Retail Price 130

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 117

Gen Z Market Research Millennials Content Marketing 117

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277