Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Digital 2022. Snapchat has over 306 million daily active users. Source: Digital 2022. billion internet users in total—so 1.4%

Gen Z 106

Gen Z User-Generated Advertising Advertisers 106

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 121

Gen Z Millennials eCommerce Social Media Marketing 121

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 95

Gen Z Millennials Inbound Marketing Entertainment 95

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 106

Gen Z Product Millennials Retail 106

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. Episode 2 now has over 823,000 views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

TechWyse

MARCH 28, 2023

Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. If an online user enters relevant keywords or phrases, your website is displayed on a search engine result page (SERP). Marketing Content to Gen Z? How does this work?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

MARCH 12, 2024

The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded people who enjoy photo posts,” according to The SpAndroid. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022.

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. However, splitting these preferences up by generation paints a different picture. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 121

Gen Z Affiliate Marketing User-Generated Promotion 121

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

OCTOBER 3, 2022

TikTok has 1 billion global daily active users. Gen Z is discovering and buying products on social media more than any other generation. Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022. 52% of TikTok users in the U.S.

Gen Z 138

Gen Z Advertising Advertisers User-Generated 138

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). But ultimately it comes down to whether TikTok is an effective platform for your brand.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend?

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 120

Non-Profit Gen Z Millennials User-Generated 120

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Nonprofit Trends to Watch in 2022. Championing user-generated content. Personalized and segmented campaigns to generate donations.

Market Trends 136

Market Trends Gen Z Non-Profit User-Generated 136

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. What Is the Google Search Trends Report?

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

JUNE 14, 2022

The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. staronlyfans.

Gen Z 104

Gen Z Transform Millennials User-Generated 104

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 95

Gen Z Millennials Law Fashion 95

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services.

Gen Z 135

Gen Z User-Generated Social Media Marketing Education 135

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.

Gen Z 107

Gen Z Millennials User-Generated Influencer Marketing 107

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 107

Gen Z User-Generated eCommerce Finance 107

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. McDonald’s Saweetie Meal.

Gen Z 141

Gen Z User-Generated Millennials Branding 141

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. But the platform itself is far from over — and here's why: User growth Instagram has a massive user base, and it's still growing. billion users by 2025.

Gen Z 127

Gen Z Millennials User-Generated Shipping 127

Search Engine Land

FEBRUARY 1, 2023

Additionally, the pandemic also had an effect on television, with linear TV viewership decreasing in 2022. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. In 2022, virtually everyone has a full gaming console right in their hands.

Gen Z 83

Gen Z Advertising Advertisers Branding 83

Backlinko

JUNE 15, 2024

Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. million October 2022 1.31

Gen Z 60

Gen Z Millennials Retail Fashion 60

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In 2022, American Eagle drafted her to join them in the metaverse.) P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

Gen Z 109

Gen Z Fashion Entertainment Marketing 109

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. Music and audio library – Add music from Facebook’s library or use audio used and/or generated by other users. Some are created by Facebook while others are made by users. TikTok favors a younger audience, mostly Gen-Z.

Gen Z 114

Gen Z User-Generated Place Branding 114