Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Get MarTech!

Gen Z 111

Gen Z Shoppers Food Marketing Plan 111

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Why we care.

Retail 104

Retail Gen Z Video Marketing Marketing Plan 104

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 129

Gen Z Millennials User-Generated Shipping 129

Bannerflow

FEBRUARY 3, 2023

Naturally, they’ve become more selective about where to focus their attention and need a reason to stop and engage with your video ad. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. The top 10 social media sites & platforms 2022.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

APRIL 23, 2023

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Global influencer marketing was valued at $16.4 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

Branding 95

Branding Gen Z Transform Education 95

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SEMrush) The U.S. of all internet traffic.

Digital Marketing 103

Digital Marketing Marketing Strategy Shoppers User-Generated 103

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 132

Gen Z Millennials Price Social Media Marketing 132

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 108

Video Marketing Advertising Advertisers Entertainment 108

Sprout Social

FEBRUARY 21, 2022

Video has exploded in popularity on social media. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. But behind every 15-second video is hours of unseen work. — Sprout Social (@SproutSocial) February 7, 2022.

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143