Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

Influencer Marketing 133

Influencer Marketing Promotion Branding Product 133

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

DECEMBER 1, 2021

Learn why they matter and how you can apply them to your overall content marketing plan. So here are the top content marketing trends you need to follow next year: Personalized Content. Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. Brands Go Niche with Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Your ecommerce marketing plan will only be effective if you understand key customer traits. 7 powerful ecommerce marketing tactics for 2022. Leverage FOMO in social media marketing.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Get Ready for 2022.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 122

eCommerce Marketing Marketers Influencer Marketing 122

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 116

Customer Acquisition Influencer Marketing Promotion Advertising 116

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 120

Gen Z Influencer Marketing Social Media Marketing Finance 120

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. 89% of social media marketers say social search is important to their overall social strategy, and they rate Instagram, Facebook, and YouTube are the platforms with the best search capabilities.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

APRIL 4, 2022

Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face. Think again.

Influencer Marketing 116

Influencer Marketing User-Generated Marketing Marketers 116

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 98

Influencer Marketing Gen Z Social Media Marketing Communications 98

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 103

Thought Leadership Marketing Marketers B2C 103

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.

Gen Z 130

Gen Z Market Trends Millennials Marketing 130

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Hootsuite

MARCH 23, 2022

You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not The global influencer market size hit a record $13.8 Source: eMarketer. Be over 18.

Affiliate Marketing 120

Affiliate Marketing Fashion Influencer Marketing Price 120

Hubspot Marketing

FEBRUARY 13, 2023

Social media marketers see Facebook in third place behind both Instagram and TikTok regarding the platform with the highest potential to grow in 2023. Instagram Influencer marketers see the highest ROI through Instagram. Instagram is used by 65% of social media marketers, coming just behind Facebook at 67%.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. — Sprout Social (@SproutSocial) August 9, 2022. — Canva (@canva) July 1, 2022. Let's BeReal. Try using a tool to help you Tweet more with less work.

Gen Z 143

Gen Z Thought Leadership Fashion Energy 143

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases.

Gen Z 132

Gen Z Entertainment Law Fashion 132

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers.

Customer 92

Customer Finance Fashion SEO 92

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Commerce tools on Facebook remain murky, as Meta also removed the Live Shopping feature in October 2022.

Branding 124

Branding Affiliate Marketing eCommerce Social Media Marketing 124

Econsultancy

DECEMBER 6, 2021

billion users in 2022. Predictions from App Annie’s 2022 Mobile Forecast Report suggest TikTok could surpass 1.5 In 2021, TikTok has grown at a much faster rate than its closest rivals, even though it was banned in one of its largest markets – India – partway through the previous year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. In November 2022, 24% of users engaged with push messages, leading to purchases.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

Hubspot Marketing

DECEMBER 13, 2023

Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Influencer Marketing People have always bought things that other people like. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 84

Inbound Marketing PR Manufacturing Marketing 84

Power Digital Marketing

DECEMBER 10, 2022

Affiliate Instagram marketing – Affiliate marketing , or more commonly known as influencer marketing on Instagram, employs influential users to do the legwork of promoting your brand for you. The more Instagram insights you can glean, the more clarity you’ll carry into your own marketing plan.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. Not convinced that working with small-time influencers is for you?

Influencer Marketing 120

Influencer Marketing Health Price Promotion 120

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Work with influencers. Influencer marketing is a powerful tool. If this is new to you, we have a guide to influencer marketing that will set you up for success.

eCommerce 115

eCommerce Shoppers Retail Fashion 115

SocialPilot

JANUARY 16, 2024

Roughly 215 million new users have joined social media over the past 12 months (since October 2022). In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. INSTAGRAM STATISTICS Instagram stayed on course to become the flagbearer of the creators’ economy in 2022.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). While not as high as when it initially spiked in August 2022, it’s worth noting that the market has remained relatively stable.

SEO 106

SEO User-Generated PR Shoppers 106

Hubspot Marketing

SEPTEMBER 10, 2024

An excellent proposal includes your marketing goals, initiatives, channels, proposed expenses, and, when possible, expected ROI. For Brdnik’s team, they first “present a detailed plan showing how much money will be invested in individual parts of [the] marketing plan (social media, SEO, influencers, etc).”

Marketing 74

Marketing Marketers User-Generated PR 74