Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketers Marketing Marketing Mix 91

Kuno Creative

SEPTEMBER 15, 2022

As much as I try to avoid it, I’m not immune to the power of influencers. The global influencer market was valued at more than $16 billion in 2022, according to Statista. And today’s influencers aren’t just filter-happy young people with enviable lifestyles peddling consumer goods like athleisure and electronics.

Influencer Marketing 98

Influencer Marketing Marketers Marketing Marketing Strategy 98

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Hootsuite

JANUARY 24, 2022

Adjust your marketing strategy to better target them. Fourstarzz Influencer Recommendation Engine. Right Relevence sweeps the web to both identify and rank influences with the most relevant content for your brand. This tool makes it easy to find people, places, events, and conversations associated with your customers.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketers 145

Many Chat

JULY 8, 2022

You should absolutely be working hashtags into your Instagram marketing strategy. and “What are the trending hashtags in 2022?”. Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% SIGN UP FOR FREE!

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 117

Influencer Marketing Branding User-Generated Promotion 117

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 126

B2C Market Trends Marketers Marketing 126

Econsultancy

MARCH 10, 2022

Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketers 52

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. In November 2022, 24% of users engaged with push messages, leading to purchases.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. And they all have influence.

Marketing Strategy 86

Marketing Strategy Customer Acquisition Marketers Marketing 86

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. In The State of In-Housing Report 2022 , we look closely at how in-house teams are innovating. Content marketing. Influencer marketing. Social media marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketers 72

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 119

Market Trends Marketers Marketing Affiliate Marketing 119

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 75

Influencer Marketing eCommerce Price User-Generated 75

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A few years ago, the oldest Gen Zers were still in high school.

Gen Z 105

Gen Z Millennials User-Generated Marketers 105

Marketing Insider Group

DECEMBER 1, 2021

Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Trend #7: Influencer Marketing Is Evolving. Influencer marketing has been a source of great results for brands. They rely on it much more than any other influencing factors. Content Needs to Be Concise, Not TL;DR.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Sprout Social

SEPTEMBER 6, 2022

That way, you can adjust your campaigns and promotion strategies to better resonate with them. So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers. Quintly is one of the most robust YouTube analytics tools in the market.

Analytics 124

Analytics Key Performance Indicator Marketers Influencer Marketing 124

Hubspot Marketing

JULY 22, 2022

To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC. Marketing Channels Resulting in the Lowest Quality of Leads. of marketers.

Customer Acquisition 120

Customer Acquisition Direct Mail User-Generated Influencer Marketing 120

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 134

Finance Price Influencer Marketing Marketers 134

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. In other words, you need to consider CX in every aspect of your marketing strategy. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 126

Inbound Marketing Influencer Marketing Social Media Marketing B2C 126

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 70

Thought Leadership Whitepaper Transform Marketers 70

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Branding 92

Branding Marketers Marketing Influencer Marketing 92

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to use LinkedIn Live.

Social Media Marketing 141

Social Media Marketing Analytics CRM Marketers 141

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way.

Content Marketing 93

Content Marketing Marketers Marketing Thought Leadership 93

Neil Patel

JANUARY 18, 2023

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022?

SEO 113

SEO Gen Z User-Generated Advertising 113

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 123

Gen Z Influencer Marketing Social Media Marketing Finance 123

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 101

Influencer Marketing Gen Z Social Media Marketing Communications 101

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. These tactics worked. Last year, sales for Stanley tumblers increased by 275%.

PR 121

PR Influencer Marketing Branding Marketing Strategy 121

Power Digital Marketing

JANUARY 19, 2023

Alternatively, businesses can work with a digital marketing agency that pairs them with the candidates that will best help meet their TikTok marketing goals. #3 3 Harness analytics to monitor the campaign’s progress They say what is not measured can’t be managed, and this certainly holds true for TikTok affiliate marketing.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111