Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 134

Influencer Marketing Entertainment Marketing Marketers 134

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. The concept is simple enough.

Influencer Marketing 120

Influencer Marketing Branding User-Generated Promotion 120

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

Influencer Marketing 136

Influencer Marketing Promotion Branding Product 136

Many Chat

JULY 8, 2022

and “What are the trending hashtags in 2022?”. Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% They allow you to see who is participating in giveaways and promotions and referencing your brand in general.

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Promote your products with organic posts.

eCommerce 130

eCommerce Key Performance Indicator Promotion User-Generated 130

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketing Marketers Marketing Mix 91

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 91

Influencer Marketing Transform Marketing Marketers 91

Sprout Social

SEPTEMBER 6, 2022

These insights can then inform your content production and promotion strategies. That way, you can adjust your campaigns and promotion strategies to better resonate with them. So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers.

Analytics 126

Analytics Key Performance Indicator Marketing Marketers 126

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 127

Market Trends Marketing Marketers Affiliate Marketing 127

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Keep an eye on your competitors to see when they launch a new product, promotion, or campaign. to create a specialized layout and design elements.

Social Media Marketing 142

Social Media Marketing Analytics CRM Marketing 142

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Get Ready for 2022. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Their content marketing efforts. Their offers and promotions. Do the same for your own marketing efforts. 7 powerful ecommerce marketing tactics for 2022. What’s compelling about their ads?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. But essentially, you can promote your Product Pins in many ways, including: “Boosting” existing Product Pins. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform.

Price 126

Price User-Generated Social Media Marketing Shoppers 126

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Brian Dean.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 130

Customer Acquisition Influencer Marketing Promotion Advertisers 130

Martech

SEPTEMBER 24, 2024

That is disappointing but not a surprise, given that companies pulled way back on marketing as the pandemic took hold but bounced back to 9.5% If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. What’s more troubling is what companies are spending their money on.

CMO 132

CMO Email Marketing Influencer Marketing Promotion 132

Hubspot Marketing

OCTOBER 4, 2022

Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. Influencer Marketing. We’ve got you covered. Subscriptions.

Influencer Marketing 125

Influencer Marketing Price Promotion Product 125

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketing 72

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Tap into TikTok influencer marketing. Partner on a new product line.

Branding 92

Branding Marketing Marketers Influencer Marketing 92

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Influencer marketing can also apply to podcasts.

Gen Z 133

Gen Z Influencer Marketing Entertainment Marketing 133

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

Influencer Marketing 138

Influencer Marketing Retail Fashion Global Marketing 138

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2022) In the US, nearly 36% of internet users are social buyers, which is approximately 90.2

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Influencer endorsements build trust. Influencers in SaaS? Topics covered in SaaS content are often technical.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Hubspot Marketing

DECEMBER 22, 2022

In 2022, the grocery chain made working with popular creators and entrepreneurs a regular part of its business strategy with new drinks appearing on the menu each month costing between $14-$17 each. We surveyed over 1,200 marketers to find out. These are the marketing trends you’re better off leaving in 2022.

Shoppers 119

Shoppers Marketing Marketers Price 119

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 139

Gen Z Market Trends Millennials Marketing 139

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 133

Gen Z Marketing Marketers Millennials 133

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Get the free template now!

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers Promotion 140

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Promoted/boosted posts.

Gen Z 108

Gen Z Influencer Marketing User-Generated Promotion 108

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? billion views). likes on Instagram.

Entertainment 118

Entertainment Fashion Influencer Marketing Energy 118

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 76

Thought Leadership Whitepaper Transform Marketing 76

Hubspot Marketing

JANUARY 8, 2024

New podcasts decreased a year later, and in 2022, fell by 80%. ? It might feel strange calling up the parents and seeing if they can promote your new project. Platform algorithms, including Spotify, favor new shows and will promote them more than older ones. Collaborate with influencers. Would you ride this rollercoaster?

Affiliate Marketing 123

Affiliate Marketing Advertisers Advertising Promotion 123

Hubspot Marketing

JUNE 13, 2023

These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. The campaign included TV spots , influencer marketing , and signage at New York subway stations. While it’s intended to help manage diabetes, many people who take it experience weight loss as a side effect.

Health 129

Health Marketing Marketers Promotion 129