Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The Best Times to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. In 2022 there were also more store openings than closing of physical locations – a first since 2026. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

DECEMBER 6, 2022

Are they millennials? Now that you know what types of ads are available, here are some tips that can help you navigate through these different options. First, consider your target audience. What do they like? How are they looking for what they want to find on the internet?

Advertisers 143

Advertisers Advertising Millennials User-Generated 143

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 125

Branding Millennials Video Marketing B2C 125

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 87

Non-Profit Fashion Health Millennials 87

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 24, 2022

On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

AUGUST 15, 2022

The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. The post How to make money on TikTok: 10 strategies to use in 2022 appeared first on Sprout Social. Tipeee, Ko-fi and Buy Me a Coffee can be connected to your TikTok account to function as a tip jar.

Gen Z 132

Gen Z Affiliate Marketing User-Generated Promotion 132

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. How Do Consumers Want to Learn About Products in 2022? Social Media Is Key For Gen Z and Millennials. TV Ads Are Key for Boomers and Gen X.

Gen Z 111

Gen Z Product Millennials Retail 111

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Educational Content. Share industry news. Post quick tutorials. Miscellaneous. Direct traffic to other sources. Start a countdown. Promote new posts. Cool Instagram Story Ideas for Follower Engagement. Conduct a poll.

User-Generated 125

User-Generated Education Promotion Millennials 125

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? In May 2022 just 0.3%

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Everything from a video to a handwritten message can be used to show how impactful the work is. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. Gen Z is becoming a growing generation within the creator economy.

Gen Z 104

Gen Z Millennials Inbound Marketing Entertainment 104

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Sprout Social

NOVEMBER 15, 2021

What to read first: Building your social media marketing strategy for 2022. These copywriting and content marketing resources will strengthen your editorial skills so you can create punchier content in 2022. Elevate your marketing skills in 2022. That way you can refer to the list as you work through crushing your 2022 goals.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Sprout Social

FEBRUARY 28, 2023

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. As of January 2022, 57.2% As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Let’s dive in. of users were male and 42.8% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. pic.twitter.com/Fdsl89DDrB.

Gen Z 139

Gen Z Branding Transform Millennials 139

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Millennials prefer short-form video, ads or sponsored content, and feed posts. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. More than half of U.S. For Gen Z, that number soared to 69%. Why we care.

Gen Z 121

Gen Z Millennials Branding Shipping 121

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 Processing.Please wait. SUBSCRIBE.

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. How are Marketers Performing in 2022? But in 2023, half of marketers say these goals will change.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Projected to increase 32% in the first half of 2022. (

Gen Z 125

Gen Z Millennials Shoppers Digital Marketing 125

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. This number drops to 38% for Millennials. Have you ever seen a sponsored post from a celebrity on social media and thought, "Do they really use that?".

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. billion in 2021, according to data from the 2022 State of Influencer Marketing report.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 120

Millennials Gen Z User-Generated Marketing 120

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 121

Gen Z Millennials User-Generated Influencer Marketing 121

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Statista ) X recorded 237.8 billion from ads. billion in November.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

AUGUST 12, 2022

Fast forward to 2022 and not much has changed. In 2022, we surveyed 1,034 consumers to learn about their shopping habits. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Learn more about consumers in our 2022 State of Consumer Report.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

NOVEMBER 12, 2023

In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.)

Millennials 115

Millennials Transform Product Management 115