Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The Best Times to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. The post 12 Content Marketing Trends You Need to Follow in 2022 appeared first on Marketing Insider Group.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

OCTOBER 24, 2022

On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before.

Gen Z 102

Gen Z Shipping Millennials Energy 102

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 144

Gen Z User-Generated Fashion Transform 144

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 118

Branding Millennials Video Marketing B2C 118

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 143

Influencer Marketing Gen Z Millennials Price 143

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 111

Gen Z Market Research Millennials Content Marketing 111

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 123

Gen Z Millennials eCommerce Social Media Marketing 123

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. Gen Z is becoming a growing generation within the creator economy.

Gen Z 98

Gen Z Millennials Inbound Marketing Entertainment 98

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. How Do Consumers Want to Learn About Products in 2022? Social Media Is Key For Gen Z and Millennials. TV Ads Are Key for Boomers and Gen X.

Gen Z 107

Gen Z Product Millennials Retail 107

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 237

Millennials Whitepaper Transform Gen Z 237

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 129

Gen Z Millennials User-Generated Shipping 129

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Educational Content. Share industry news. Post quick tutorials. Miscellaneous. Direct traffic to other sources. Start a countdown. Promote new posts. Cool Instagram Story Ideas for Follower Engagement. Conduct a poll.

User-Generated 119

User-Generated Education Promotion Millennials 119

Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). ” It then compared 5,638 responses received between June 6 and 26 to 4,643 responses from August 2022. Amazon and Google reign. Additional context.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Backlinko

JUNE 15, 2024

Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. Here’s a detailed breakdown of Temu monthly app downloads since September 2022: Date Temu App Downloads Worldwide September 2022 0.44 million October 2022 1.31

Gen Z 60

Gen Z Millennials Retail Fashion 60

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? In May 2022 just 0.3%

Gen Z 143

Gen Z Millennials User-Generated Branding 143

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 97

Gen Z Millennials Law Fashion 97

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 118

Gen Z Millennials Entertainment Marketing 118

Sprout Social

AUGUST 15, 2022

The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. The post How to make money on TikTok: 10 strategies to use in 2022 appeared first on Sprout Social. Tipeee, Ko-fi and Buy Me a Coffee can be connected to your TikTok account to function as a tip jar.

Gen Z 122

Gen Z Affiliate Marketing User-Generated Promotion 122

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Everything from a video to a handwritten message can be used to show how impactful the work is. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.

Non-Profit 121

Non-Profit Gen Z Millennials User-Generated 121

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Millennials prefer short-form video, ads or sponsored content, and feed posts. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. More than half of U.S. For Gen Z, that number soared to 69%. Why we care.

Gen Z 104

Gen Z Millennials Branding Shipping 104

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2022, 16.7 Episode 2 now has over 823,000 views. million views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) Consumer Behavior and Demographic Ecommerce Statistics 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. Business Insider , 2022) trillion USD in 2023.

eCommerce 109

eCommerce Gen Z B2C Shoppers 109

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 123

Gen Z Millennials Fashion Manufacturing 123

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 109

Millennials Gen Z User-Generated Marketing 109

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 Processing.Please wait. SUBSCRIBE.

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. pic.twitter.com/Fdsl89DDrB.

Gen Z 130

Gen Z Branding Transform Millennials 130

Hubspot Marketing

NOVEMBER 12, 2023

In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.)

Millennials 95

Millennials Transform Product Management 95

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Nostalgia marketing comes across as authentic.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 111

Gen Z Millennials User-Generated Influencer Marketing 111

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. How are Marketers Performing in 2022? But in 2023, half of marketers say these goals will change.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145