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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. Let's dive in.

Gen Z 124
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The Top Channels Consumers Use to Learn About Products [New Data]

Hubspot Marketing

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 107
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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. Most people check in when they want to research a type of product or resource. Source: Hootsuite 2022 Digital Trend Report.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are.

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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Our Social Trends 2022 report , and future updates, where we do that for you. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 105
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. But in 2022, things have changed.

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2022: The influencer comes of age

Econsultancy

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77