Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 129

Gen Z Millennials eCommerce Social Media Marketing 129

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. Is Instagram dying?

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. By showcasing customers who are enjoying your products/services, you’re leveraging social proof. Educational Content. Share industry news.

User-Generated 125

User-Generated Education Promotion Millennials 125

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. B2B vs. B2C Social Media Marketing Data. The Biggest Social Media Marketing Challenges.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 112

eCommerce Gen Z B2C Shoppers 112

Hubspot Marketing

OCTOBER 24, 2022

On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. We predict these numbers will continue to rise as TikTok cements itself as a mainstream social platform.

Gen Z 103

Gen Z Shipping Millennials Energy 103

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 119

Gen Z Millennials Entertainment Marketing 119

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. What is Gen Alpha Like?

Gen Z 129

Gen Z Millennials Fashion Manufacturing 129

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. Creating video content isn’t a novel concept.

Millennials 123

Millennials Gen Z User-Generated Marketers 123

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. TikTok expected to surpass 1.5

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. August 7, 2022. The fact that Instagram learned from its mistake and rolled back its planned feed changes is a teachable moment for marketers and brands looking to avoid this type of uproar.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. billion daily active users as of Q1 2022. But times have changed.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Spiralytics

FEBRUARY 21, 2023

At the same time, it’s an effective social media marketing strategy for various businesses. The #TikTokMadeMeBuyIt Phenomenon: Facts and Figures The demographics of the TikTok community show unsurprising numbers in a 2022 report from Data Reportal. million millennials (25 to 34 years old) at 29%. of the populace.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. NationalRoastDay.

Millennials 29

Millennials Management Health Branding 29

Hootsuite

MAY 1, 2023

In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. Hootsuite’s own social team finds that their carousel posts get 3.1x

Education 120

Education User-Generated Millennials Energy 120

Martech

FEBRUARY 2, 2022

On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers. Millennials are at the center of Denny’s strategy, according to Dillon. Read more: 2022 Predictions: Customer Experience & Digital Experience.

Gen Z 107

Gen Z Customer Millennials Law 107

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Affiliate marketing. What is Reddit?

Branding 112

Branding Gen Z Affiliate Marketing User-Generated 112

Hootsuite

AUGUST 10, 2021

marketers will use some form of influencer marketing this year. Not convinced influencer marketing can lead to real business results? Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hootsuite

JANUARY 23, 2023

Design what you can Geriatric millennials might remember when they could spruce up their MySpace page with browser-breaking HTML codes. These days, most social media sites have wisely avoided letting people change the cursor or embed an emo song. Get Started Do it better with Hootsuite , the all-in-one social media tool.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Marketing Insider Group

SEPTEMBER 14, 2020

will be spent through voice commerce by the year 2022. ( According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. 93% of marketers perceive interactive content as effective, according to Go Gulf.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Bonus: Get the Facebook advertising cheat sheet for 2022. First off, ensure you’re using the correct Facebook ad image size.

Real Estate 110

Real Estate Millennials Analytics Advertising 110

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 9 types of Instagram campaigns.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

DIY Marketers

MAY 15, 2022

BizapaloozaChat covers low-cost marketing ideas on small business topics. Topics discussed during this chat include content marketing, social media marketing, email marketing, and more. DigiBlogChat is a chat for digital and social media enthusiasts. FreelanceChat 12pm. TwitterSmarter 1pm.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Hootsuite

NOVEMBER 28, 2022

— Anna Brose, MSc (@alcesanna) June 15, 2022. This can provide a point of friction; some people * cough cough, millennials * hate talking on the phone. — Wendy's (@WendysCanada) October 18, 2022. Capture negative feedback before it goes live. Frosty [link]. Ask them what they want. See it in action.

Management 129

Management Customer CRM Customer Journey 129

Hootsuite

JUNE 21, 2023

Thirteen years later, FINRA has quite a lot to say about social media. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 110

Gen Z Communications Education Millennials 110

Marketing Insider Group

FEBRUARY 5, 2024

(Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. alone boasts approximately 32 million bloggers as of 2022. DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

DECEMBER 11, 2023

X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023.

Gen Z 117

Gen Z Branding Advertising Advertisers 117

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. In other words, the social media platform offers businesses an excellent chance to gain tremendous exposure.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

Buffer Marketing

DECEMBER 10, 2024

“It is a holiday that marks the end of 200+ years of slavery, bondage, and abuse of African Americans,” multicultural marketing expert  Lizette Williams  pointed out in  an interview with Forbes in 2022. ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Health 104

Health Transform Fashion Gen Z 104

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. billion by the end of 2022 — keeping YouTube on its toes.

Gen Z 134

Gen Z Millennials Price Social Media Marketing 134

Sprout Social

FEBRUARY 21, 2022

Video has exploded in popularity on social media. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy.

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143