Remove 2022 Remove Millennials Remove Video Marketing
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. Best Channels for Short-Form Video.

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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

Hubspot Marketing

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

Gen Z 139
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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Hubspot Marketing

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. And where should I promote my videos?

Branding 118
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Is Instagram Dying? [New Data]

Hubspot Marketing

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Last year, it was the most-used platform for influencer marketing in the U.S. –

Gen Z 129
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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Gen Z’s top preference for learning is short-form video, story posts, or from an influencer they follow.

Gen Z 145
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3 key trends reshaping YouTube marketing today

Search Engine Land

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115
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Digital Marketing Trends for 2023

Spiralytics

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Global influencer marketing was valued at $16.4 billion in 2022.