Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). What takes first place? users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. of users identifying as male, and 45.7%

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 128

User-Generated Analytics Finance Education 128

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 115

User-Generated Education Real Estate Transform 115

Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Lets start with the basics.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Well, you’ve come to the right place.   Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Marketing Insider Group

SEPTEMBER 7, 2021

Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Providing a good user experience is paramount to organic search rankings. You read it right!

User-Generated 145

User-Generated SEO Health Place 145

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? ” F5 started working with the agency and Catch+Release around February 2022. We asked the founder and CEO, Analisa Goodin.

User-Generated 106

User-Generated Price eBook Branding 106

Sprout Social

OCTOBER 31, 2022

. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 10, 2022. — sam (@gwsafetynet) October 13, 2022.and The 5 best memes about social media we’ve seen in 2022. — Lé-terror-boxd (@letterboxd) July 20, 2022. davejorgenson) September 2, 2022. check your kids halloween candy.

Social Media Marketing 142

Social Media Marketing User-Generated Management Branding 142

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. If so, you’re in luck. Source: Instagram.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Jeff Bullas

FEBRUARY 1, 2023

The platform generated over $2.84 In 2020, Uber generated $14.1 Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out. Dropbox Dropbox is a cloud storage and file-sharing service that allows users to store and share files online.

Food 278

Food User-Generated Shoppers Retail 278

AWeber

MAY 3, 2022

Segment email campaigns based on past user actions. Have a strategy in place for regularly publishing high-quality search-engine optimized content on your ecommerce website to engage current customers and attract new ones to your brand. High-quality content promotes a great user experience on your site. Use SEO for ecommerce.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Top Instagram Marketing Survey Findings. Instagram Marketing Strategies.

Market Trends 124

Market Trends Marketing Marketers Affiliate Marketing 124

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

NOVEMBER 25, 2024

These short-form vertical videos generate more impressions and comments than any other format. How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. during a partnership).

User-Generated 106

User-Generated Analytics Management Place 106

Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. They identify what your audience is watching and strategically place your ad in their own feeds so they can find you without even noticing. With these ads, you can place your content in front of those already searching for similar videos.

Advertisers 143

Advertisers Advertising Millennials User-Generated 143

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. After all, more than 99% of Facebook users have accounts on other social media platforms. Find user-generated content (UGC).

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Longer content does perform well in organic, but even if the page ranks on the first page of a search engine, will users stick around to read it? How do you do that?

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Backlinko

APRIL 7, 2025

First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. The biggest changes to this algorithm update took place in late 2023 and early 2024. Add personal stories and examples (real ones not AI-generated). And generated 31.5K

User-Generated 96

User-Generated Health SEO Finance 96

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Place: Where are you going to sell it? For “Retention,” I’d engage users with regular tips or updates to keep them coming back.

Price 117

Price Marketing Marketers User-Generated 117

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 124

Branding Millennials Video Marketing B2C 124

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. 20 Best Instagram Story Ideas for 2022. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time. We’ve broken them down by content type: Follower engagement.

User-Generated 124

User-Generated Education Promotion Millennials 124

Hootsuite

JANUARY 24, 2022

Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences. The AI engine continuously monitors your own activities and the actions of your user base, and then makes suggestions to improve your engagement. Create Twitter Lists to sort users into categories. Brandwatch.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 134

Gen Z Affiliate Marketing User-Generated Promotion 134

Sprout Social

MAY 10, 2022

Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Monthly active users : 2 billion. WhatsApp makes it possible to streamline all messaging with consumers in one convenient place. Instagram monthly active users : 2 billion. Monthly active users: 1.3 Video chat.

User-Generated 133

User-Generated Marketing Marketers Customer Journey 133

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

JANUARY 17, 2025

You need an audience of politically active, informed social media users. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. The user with the second-most influence had just over 2,600 followers.

Promotion 105

Promotion Thought Leadership Health Non-Profit 105

Hootsuite

JUNE 23, 2022

Whether you’re highlighting user-generated content , creating a TikTik Stitch , or using trending audio to guide your content ideas, you’re part of a larger ecosystem. It doesn’t matter whether the actual whiteboard is literal or metaphorical, just that you gather all of your ideas in one place). This is “no bad ideas” time.

User-Generated 129

User-Generated Whitepaper Social Media Marketing Analytics 129

Jeff Bullas

DECEMBER 19, 2022

billion by the end of 2022. Pricing starts at $119 a month when paid annually and with a 14 day free trial and includes the following features: 3 products 3 funnels Unlimited landing pages Unlimited marketing emails 10,000 contacts 1,000 customers 1 website 1 admin user. #2 during the forecast period, 2022–2030. Why it matters.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

NOVEMBER 16, 2022

This means that you can then directly attribute social posts to user actions on your website. Measuring the impact of your Instagram campaigns on lead generation becomes easy. What Users Say. What Users Say. “It This feature allows users to leverage automation to scale the creation of visual ad assets.

User-Generated 137

User-Generated Price Analytics Marketing 137

Hubspot Marketing

AUGUST 26, 2022

It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Why This Landing Page Works: Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial's details and benefits.

eBook 145

eBook User-Generated Health Transform 145

Hubspot Marketing

JULY 11, 2022

Short-form videos also lead on ROI, engagement, and lead generation. Nearly half (46%) of marketers will plan to use short-form videos for the first time in 2022 and 36% will invest in short-form videos more than any other format. This format also places second in terms of ROI, lead generation, and engagement.

Video Marketing 131

Video Marketing Branding User-Generated Marketing 131