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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Getting more personal. Cyber Monday has become Cyber Month. AI optimization.

Retail 139
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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest users want to discover new products, brands and projects. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery.

Fashion 145
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Inflation-Based Price Changes? Here's How & How Not to Address it in Your Messaging

Hubspot Marketing

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

Price 115
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These AI Tools Upped My Productivity, Here's How

Hubspot Marketing

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product 131
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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. Let's dive in.

Gen Z 131
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Final 2022 holiday numbers break ecommerce records

Martech

billion online in November and December 2022, representing a new ecommerce record and 3.5% retail sites, 100 million SKUs, and 18 product categories. While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights.

eCommerce 119
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Tips for Making Cost-Based Pricing Work for Your Business

DIY Marketers

You’ve probably heard of cost-based pricing or cost plus pricing, but you might not know exactly how to. Pricing your products and services can be a tricky business. Cost-based pricing is one option that can help you strike the right balance. What is Cost-Based Pricing?

Price 98