Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 99

Analytics Product Automobile Customer Journey 99

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails!

Email Marketing 89

Email Marketing Product Branding Customer 89

Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction. Sign up here to learn more about on-site search.

Education 106

Education Analytics SEO Product Marketing 106

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Agenda coming late April 2022.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Create test seed lists.

CRM 88

CRM Customer Journey Management Email Marketing 88

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. What does it take to stand out in the inbox in 2022? Is age, gender, or location still relevant to use as a reference for segmentation or personalization in 2022?

CRM 79

CRM Retail Product Communications 79

CXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. Who is it for? What are its use cases?

Law 78

Law Transform Marketers Marketing 78

Buffer Marketing

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We decided to opt for an MVP (minimum viable product) first and asked our customers what to build after. Diego, our product manager for Start Page, sharing the news with the team.

Product 88

Product User-Generated Shipping Promotion 88

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Watch the webinar recording and read the Q&A below. Leave us a comment below.

Customer Journey 92

Customer Journey Email Marketing Marketing Mix Promotion 92

OnPassive Marketing

SEPTEMBER 10, 2022

There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing. This type of marketing focuses on promoting and selling a specific product. Another type of marketing is service marketing. Referral Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ?

Transform 52

Transform Marketers Marketing CMO 52

Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 80

eCommerce Customer Journey Product Marketing Product 80

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io

Key Performance Indicator 112

Key Performance Indicator Customer Acquisition PR Marketing Strategy 112

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. Get the daily newsletter search marketers rely on.

Advertising 93

Advertising Advertisers Product Product Marketing 93

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 139

Entertainment Marketers Marketing User-Generated 139

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Evaluate product fit Use buyer research to assess your product from their perspective.

Pharmaceutical 122

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 122

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Many articles were product-led but some focused on adjacent tools as well. The results were impressive.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Hootsuite

NOVEMBER 4, 2022

— michaela okland (@MichaelaOkla) May 22, 2022. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. million organic impressions in the first half of 2022, and Amplify shares made up 8.4 — Jermaine Jupiter | The Jobfather (@JermaineJupiter) April 26, 2022.

Copywriting 115

Copywriting Shipping Promotion Social Media Marketing 115

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 83

eCommerce Customer Customer Journey Product 83

Buffer Marketing

APRIL 14, 2022

How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services. This video of Shairy putting the finishing touches on one of her products was viewed over 88,000 times. “Woo Hoo!!!

Food 123

Food Logistics Manufacturing Advertising 123

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 79

eCommerce Customer Acquisition Customer Journey Product 79

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 112

Social Media Marketing Communications Entertainment Marketers 112

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 137

Management Marketers Marketing Energy 137

Martech

NOVEMBER 12, 2024

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. Processing.

Marketing Strategy 82

Marketing Strategy B2C Finance Analytics 82

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions. Unlike Jasper.ai, Copy.ai

Price 122

Price User-Generated SEO Copywriting 122

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA.

Customer 87

Customer Branding Shoppers Retail 87

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . The 7-Day Action Plan for Explosive Instagram Growth in 2022 and Beyond. Speaker: Candace Junée, Business Coach & Digital Marketing Strategist . Ditch the crystal ball.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. smartsheet.

Branding 140

Branding B2C Real Estate User-Generated 140

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 115

Copywriting CMO PR Social Media Marketing 115

Martech

OCTOBER 26, 2022

“At Dreamforce, a new data platform and enhancements to Slack” September 21, 2022. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud.

CRM 91

CRM Analytics Customer Product Marketing 91

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It It didn’t even make the Sagefrog priority list in 2022.) Addressing such concerns is far from straightforward.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketers 121

Digital Marketer

SEPTEMBER 22, 2022

Starting July 18, 2022, Meta will change the basic item information they need to display an item. If you’re selling products on either of these platforms, you’ll need to make sure that each one follows all the new requirements. Otherwise, your products simply won’t appear in our shops. But don’t stress!

Shoppers 70

Shoppers Fashion Product Customer 70

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

Marketers 128

Marketers Marketing Copywriting User-Generated 128

Digital Marketer

SEPTEMBER 30, 2022

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? . The key to a successful Black Friday is reaching the right audience with the right products. Become A Certified E-Commerce Marketing Master. So read on, and start planning now!

Shoppers 73

Shoppers User-Generated Price Product 73

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively.

Branding 103

Branding B2C Management Product 103

Search Engine Land

NOVEMBER 16, 2022

in office hours yesterday i said “i feel completely f *d, i’m so behind” and then my prof hit his vape and blew the smoke into the screen on zoom and told me to take my “stimulant of choice (legal or not) to catch up on missing work” — grace (@chamberofgrace) November 3, 2022. Let me be clear: I don’t mean this level of a makeover.

Education 88

Education SEO Management Promotion 88

Hubspot Marketing

SEPTEMBER 18, 2023

It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). With that in mind, let's dive into those fundamentals: Embracing Product-led Content Product-led content can supercharge your ability to convert organic visitors into paying customers, and it's been key to Hotjar's organic content success to date.

SEO 102

SEO Analytics Product Education 102