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TikTok Promotion: How to Boost Your Discoverability in 2022

Hootsuite

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

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2022 Year in Review: The Best Tools for a Productive New Year

AWeber

We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. What’s new in 2022. The experience of editing messages has changed so much from what it was at the beginning of 2022. Promote new blog posts, videos, and products automatically.

Product 102
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Google promotes Liz Reid to head of Search

Search Engine Land

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. He returned to Google in October 2022. ” You can read her full message over on LinkedIn.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. In 2022, buyer journeys will continue to get more personalized.

Retail 135
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Top data errors that cause Google Shopping to disapprove products

Search Engine Land

The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products.

Product 105
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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest users want to discover new products, brands and projects. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery.

Fashion 145
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Other folks on Instagram can tag products too.

eCommerce 129