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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest users want to discover new products, brands and projects. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery.

Fashion 145
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9 YouTube trends for your content strategy in 2022

Sprout Social

So what’s hot on YouTube in 2022? Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Current and emerging YouTube trends.

Gen Z 145
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% per year on average.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Other folks on Instagram can tag products too.

eCommerce 136
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Top 5 Video Marketing Challenges in 2022 [New Data]

Hubspot Marketing

Top Video Marketing Challenges in 2022. When it comes to a lack of time, they also note that the most consuming part is pre-production, which involves coming up with ideas, writing a transcript, casting, etc. Relatable content is on the rise for the newest investments in 2022. Difficulty creating an effective video strategy.

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Google promotes Liz Reid to head of Search

Search Engine Land

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. He returned to Google in October 2022. ” You can read her full message over on LinkedIn.

Promotion 132
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50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

Hubspot Marketing

69% of marketers say their company owns the production equipment used to create video content. 81% of marketers say their primary company has a budget specifically for video marketing, and 52% of marketers said their video marketing budget remained the same for 2022. General Video Marketing Stats.