Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media Marketing 136

Social Media Marketing Gen Z Direct Mail Communications 136

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 78

Social Media Marketing Marketing Strategy Marketing Marketers 78

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. Starting conversations doesn’t have to be complicated.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Marketing Insider Group

MARCH 18, 2021

-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Sources: S.

Social Media Marketing 145

Social Media Marketing Marketing Strategy Thought Leadership B2C 145

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 112

Social Media Marketing Communications Entertainment Marketing 112

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Develop a Budget.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge.

Retail 137

Retail Shoppers eCommerce Manufacturing 137

Hootsuite

SEPTEMBER 23, 2022

Social media writing is a crucial element of any brand’s social presence. It can make or break a campaign or your entire social media marketing strategy. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. Keep it simple.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. a brand after purchasing a product compared to other platform users.

Gen Z 114

Gen Z Transform Entertainment Customer Journey 114

AWeber

MAY 3, 2022

Use your emails to: Introduce your brand Inform subscribers of new products See what messaging and email content your audience responds to Share brand news Give discounts and send notifications of sales. … Most marketers use SEO competitor analysis tools as well. Use social media marketing. and much more.

eCommerce 120

eCommerce Marketing Strategy Social Media Marketing User-Generated 120

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today!

CMO 116

CMO Marketing Marketers Digital Marketing 116

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 144

Social Media Marketing Marketing Marketers B2C 144

Hootsuite

JANUARY 10, 2022

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Users go there to find new ideas and inspiration, as opposed to other social platforms like Facebook, where you go to stalk your ex , um, see what’s new with your friends.

Fashion 145

Fashion Promotion Advertising Advertisers 145

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. Each type of brand marketing has its benefits and drawbacks. The Different Types Of Brand Marketing In 2022.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 105

Social Media Marketing Transform Marketing Marketers 105

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Social commerce is a subset of eCommerce.

eCommerce 131

eCommerce Key Performance Indicator Promotion User-Generated 131

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat is the world’s 12th most popular social media platform. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022.

Gen Z 106

Gen Z User-Generated Advertising Advertisers 106

Sprout Social

APRIL 13, 2022

And as a platform for discovery of brands, products or services, it’s important to get high-quality photos and content in front of potential consumers’ eyes at the right time. Instagram has seen incredible growth in the last two years and reached 2 billion monthly users as of early 2022. Restaurant social media resources.

Finance 127

Finance Food Education Social Media Marketing 127

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022.

Thought Leadership 98

Thought Leadership Analytics Social Media Marketing Management 98

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 98

Social Media Marketing Transform Marketing Marketers 98

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Tech social media resources.

Finance 124

Finance Education Social Media Marketing Transform 124

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Set your sights on Google’s Popular Products 4. ICPs and customer personas are common in marketing circles but often aren’t grounded in sufficient customer research. Who might their products and brand appeal to? Their content marketing efforts. What isn’t?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Sprout Social

JULY 6, 2022

Consumer goods industry covers a large portfolio of products, including food and non-food categories, ranging from food and beverages to clothing and footwear and everything in between. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low.

Finance 115

Finance Education Food Social Media Marketing 115

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Product Pins. Product description. You can create Product Pins in two ways: From a catalog.

Price 125

Price User-Generated Social Media Marketing Shoppers 125

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 121

Gen Z Millennials eCommerce Social Media Marketing 121

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Instagram says , “For feed posts, use 3 or more hashtags that describe your business, product or service to reach people who may be interested in your business but haven’t yet discovered it.”. photo posts. video posts.

Analytics 125

Analytics Management Branding Social Media Marketing 125

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. And, monetization options for creators may also help drive adoption as well as influencer marketing opportunities on YouTube.

User-Generated 118

User-Generated Influencer Marketing Analytics Digital Marketing 118

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. billion in revenue in 2022, an 11% decline year-over-year. Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. Social Media Trends Report ) 7. Statista ) 16.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Facebook has declined to comment on the new product. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. The initial response.

Product 104

Product Advertising Advertisers User-Generated 104

Hootsuite

MARCH 7, 2022

The platform also boasts WhatsApp Business , an app that makes it quick and easy for small businesses to communicate and connect with customers to sell products and services. Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022.

Digital Trends 122

Digital Trends Marketing Marketers Social Media Marketing 122

Hootsuite

MAY 12, 2022

Upload some low-res media, and you’re risking a final product that’s pixelated and ugly when blown up to fill the screen. Instagram Reel sizes 2022. The post 2022 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More appeared first on Social Media Marketing & Management Dashboard.

Social Media Marketing 110

Social Media Marketing Branding Management Product 110