Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Martech

APRIL 19, 2024

year-over-year growth for lead ad submissions in 2023 compared to 2022. Social media platforms like Meta are, of course, rich in data. “If If re-marketing isn’t getting too much success, I don’t recommend testing it too much,” she said. “In 2016, they were focused on high-volume, low-cost leads. Meta saw 16.6%

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketing 122

Econsultancy

DECEMBER 21, 2021

From Facebook rebranding as Meta, to TikTok reaching one billion monthly users – 2021 was a mammoth year in the world of social media. But how will social evolve in 2022? The post Social media marketing in 2022: What do the experts predict? appeared first on Econsultancy.

Social Media Marketing 52

Social Media Marketing Marketing Marketers 52

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 78

Social Media Marketing Marketing Strategy Marketing B2C 78

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media Marketing 137

Social Media Marketing Gen Z Direct Mail Communications 137

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media Marketing 105

Social Media Marketing Entertainment Marketing Marketers 105

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Establish a Marketing Calendar. Sources: S.

Social Media Marketing 145

Social Media Marketing Marketing Strategy Thought Leadership B2C 145

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media Marketing 112

Social Media Marketing Communications Entertainment Marketing 112

Search Engine Journal

JANUARY 13, 2022

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Hootsuite

SEPTEMBER 23, 2022

Social media writing is a crucial element of any brand’s social presence. It can make or break a campaign or your entire social media marketing strategy. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. Keep it simple.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Industrial Marketer

MAY 4, 2022

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late.

Market Trends 105

Market Trends Social Media Marketing Influencer Marketing Marketing 105

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge. “By

Retail 137

Retail Shoppers eCommerce Manufacturing 137

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. Image Source.

Social Media Marketing 138

Social Media Marketing Marketing Marketers Promotion 138

AWeber

MAY 3, 2022

You can then use this content on your site or as part of your social media marketing strategy. Use social media marketing. Another powerful ecommerce marketing strategy social media marketing. To save time, you can use social media marketing tools to automate some of your work.

eCommerce 120

eCommerce Marketing Strategy Social Media Marketing User-Generated 120

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 115

Gen Z Transform Entertainment Customer Journey 115

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat is the world’s 12th most popular social media platform. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022.

Gen Z 106

Gen Z User-Generated Advertising Advertisers 106

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today!

CMO 116

CMO Marketing Marketers Digital Marketing 116

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 105

Social Media Marketing Transform Marketing Marketers 105

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Tech social media resources.

Finance 124

Finance Education Social Media Marketing Transform 124

Digital Marketer

MARCH 16, 2023

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report.

Copywriting 71

Copywriting Social Media Marketing Retail Digital Marketing 71

Heidi Cohen

MARCH 1, 2022

Use these social media facts to plan your 2022 social media marketing strategy. Contains data, charts, analysis and actionable marketing tips to make you succeed. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen.

Social Media Marketing 77

Social Media Marketing Marketing Marketers Marketing Strategy 77

Sprout Social

APRIL 13, 2022

Instagram has seen incredible growth in the last two years and reached 2 billion monthly users as of early 2022. Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Tech social media resources.

Finance 128

Finance Food Education Social Media Marketing 128

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. Each type of brand marketing has its benefits and drawbacks. The Different Types Of Brand Marketing In 2022.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 98

Social Media Marketing Transform Marketing Marketers 98

Hootsuite

JANUARY 10, 2022

New for 2022: Idea Pins. Right now, this is an organic-only format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Idea Pin ads to everyone in late 2022 — so start getting ready for it now! New for 2022: Try on product Pins. You just need to get your brand in front of them.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.

B2C 123

B2C Gen Z Marketing Marketers 123

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022.

Thought Leadership 98

Thought Leadership Analytics Social Media Marketing Management 98

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. The post Complete Guide to Instagram eCommerce in 2022 appeared first on Social Media Marketing & Management Dashboard. Try it Free.

eCommerce 131

eCommerce Key Performance Indicator Promotion User-Generated 131

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make in the US? Social media managers working in the United States can expect salary fluctuations based on the region they work out of. The amount of money job seekers expect when looking for a new role has increased 43% from first-quarter 2021 to first-quarter 2022.

Management 109

Management Manufacturing Finance Copywriting 109

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

JULY 6, 2022

Restaurant social media resources. The complete guide to social media for restaurants & bars. Social media marketing for franchise businesses. Social Spotlight: How Tim Hortons puts people first in its social strategy. Tech social media resources. and 1 p.m.

Finance 116

Finance Education Food Social Media Marketing 116

OnPassive Marketing

JULY 14, 2022

Content marketing is a long-term strategy that can boost the growth of your brand, irrespective of the industry. Top 10 Content Marketing Statistics In 2022. Social media is the most effective way to reach out to potential customers, with 78% of companies using it as a marketing tool.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95