Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Why are TikTok trends good for marketing? What is a TikTok trend?

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketers Marketing 83

AWeber

MAY 3, 2022

Segment email campaigns based on past user actions. High-quality content promotes a great user experience on your site. But when you optimize your ecommerce content for search engines with relevant keywords, it also helps to put you front and center when users are searching for products like yours online. Use SEO for ecommerce.

eCommerce 120

eCommerce Marketing Strategy Social Media Marketing User-Generated 120

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Long-term ads.

Social Media Marketing 98

Social Media Marketing Marketers Marketing User-Generated 98

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. If so, you’re in luck. Source: Instagram.

eCommerce 130

eCommerce Key Performance Indicator Promotion User-Generated 130

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Get the daily newsletter digital marketers rely on. Being able to reply via a Short can keep users engaged on the platform for longer.

User-Generated 126

User-Generated Influencer Marketing Analytics Digital Marketing 126

Hubspot Marketing

SEPTEMBER 19, 2022

of users are over 50. to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. billion monthly users , more than any other social platform.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. The United States is the country with the most number of Twitter users, with 79.6 million users. Twitter generated $4.4 billion in revenue in 2022, an 11% decline year-over-year. Twitter generated $4.4

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Snapchat is the world’s 12th most popular social media platform. Source: Digital 2022. Source: Digital 2022.

Gen Z 106

Gen Z User-Generated Advertisers Advertising 106

Hootsuite

JANUARY 24, 2022

Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences. Cloohawk watches your social media metrics like, well, a hawk. You can also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs. Brandwatch. StatSocial.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketers 145

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% Facebook is still the largest social media platform. And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. Find user-generated content (UGC). of the world’s population!),

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy.

Price 126

Price User-Generated Social Media Marketing Shoppers 126

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JUNE 20, 2022

Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty. Thankfully with social media, that information is within reach.

Social Media Marketing 145

Social Media Marketing User-Generated Marketers Marketing 145

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. 20 Best Instagram Story Ideas for 2022. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. Repost user-generated content. On social media, challenges take off like wildfire.

User-Generated 127

User-Generated Education Promotion Millennials 127

Hubspot Marketing

APRIL 3, 2023

Using HubSpot Blog Research from our Consumer Trends Report , we'll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep up. Consumers are warming up to purchasing products through social media apps. Social media usage isn't just something teens use every day.

Shoppers 145

Shoppers User-Generated Entertainment Social Media Marketing 145

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Gen Z stats. population.

Gen Z 106

Gen Z Millennials User-Generated Marketers 106

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 They serve as social proof.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 74

Social Media Marketing Marketing Strategy B2C Marketers 74

Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. Did you know Facebook keeps a list of every user’s interests specifically for ad targeting ? Lead generation.

Advertisers 104

Advertisers Advertising User-Generated Price 104

Hubspot Marketing

FEBRUARY 28, 2023

Verifying social media accounts began on Twitter in 2009. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Now, it’s a commodity that can be purchased. Tony La Russa, then manager of the St. On one hand, there are security concerns at play.

User-Generated 145

User-Generated Social Media Marketing Price Influencer Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Martech

NOVEMBER 6, 2024

The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. billion by 2026.

Transform 131

Transform Advertising Advertisers Branding 131

OnPassive Marketing

JULY 14, 2022

You can generate more leads and convert more visitors into customers by writing entertaining and valuable pieces. Content marketing is a long-term strategy that can boost the growth of your brand, irrespective of the industry. Top 10 Content Marketing Statistics In 2022. Web Versus Print Content Marketing.

Content Marketing 95

Content Marketing Marketers Marketing B2C 95

Hubspot Marketing

SEPTEMBER 26, 2022

It's yet another way to collaborate with other TikTokers, leverage user-generated content , and expand your reach. When one user put the Puma logo on top of a steaming cup of coffee, the brand decided to join the action by "stitching" the original video and attempting to recreate it. Stitch top-performing or relevant videos.

Real Estate 140

Real Estate User-Generated Food CRM 140

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Build a community.

Gen Z 142

Gen Z User-Generated Social Media Marketing Education 142

Buffer Marketing

DECEMBER 21, 2022

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra , the social media manager here at Buffer, and this is my first blog post! — Buffer (@buffer) October 9, 2022.

Management 120

Management User-Generated Product Analytics 120

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Then we repost this user-generated content on our brand’s page, which is how we source social content for the campaign.

User-Generated 140

User-Generated Customer Journey Social Media Marketing Entertainment 140

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. The end of 2022 was bang-on for AI with the release of OpenAI’s ChatGPT.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 110

Gen Z Direct Mail User-Generated Millennials 110

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. How to build an ecommerce marketing strategy . Any marketing strategy should be led by marketing goals. 7 powerful ecommerce marketing tactics for 2022. Leverage FOMO in social media marketing.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Hubspot Marketing

MAY 2, 2023

At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? billion users), Instagram (2.3

Real Estate 141

Real Estate User-Generated Fashion Food 141

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 131

Gen Z User-Generated Social Media Marketing Millennials 131

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is Instagram dying?

Gen Z 136

Gen Z Millennials User-Generated Shipping 136