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Predictive analytics : Making informed decisions based on several data points is also critical. When we understand consumer trends and insights, we are better equipped to evaluate marketing priorities – giving us peace of mind that our advertising is purposeful, personalized and helpful for consumers.
Have you taken steps to transition to Google Analytics 4 (GA4)? Google recently reiterated that it is officially sunsetting Universal Analytics for most users on July 1, 2023. We’ve been talking about organic trends mostly until this point, but it’s important to recognize upcoming trends in paid search as well.
This amazing technology can help organizations optimize their marketing campaigns with predictive analytics and advanced data insights. So, these are some of the most promising 2023trends in digital advertising that businesses should look out for. Remember, these trends will not be the same for all businesses.
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