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The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Considering the fact that 80% of sales take place after the fifth follow-up email, it’s utterly important to automate follow-ups. Let’s dive into it! Earlier marketers used to track open rates by collecting users’ information using invisible pixels.
Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Tech companies—including Apple and Qualcomm —are placing a high priority on more powerful tools to facilitate AR growth. These AR search results place markers in a video feed in 3D space.
From there, holiday seasonality impacted click performance, yet we see January 2023trending up. All things being equal, Google will place a higher priority on sites that update their content frequently. Post-update, click performance drastically improved, hitting a high at 729 clicks on November 7th, 2022.
This omnipresence helps brands ensure that their content reaches a wider audience and is visible in multiple places. So, these are some of the most promising 2023trends in digital advertising that businesses should look out for. Remember, these trends will not be the same for all businesses.
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