Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. How the Recession Will Impact Hiring in 2023. How exactly?

eCommerce 126

eCommerce Acquisition Marketing Entertainment Global Marketing 126

Martech

DECEMBER 14, 2022

Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing. It will most likely be in 2023, according to various reports. Such access allows: Adtech platforms to not only stitch your actions across a single website but also view your entire browsing experience across all websites.

Analytics 116

Analytics Advertisers Advertising Acquisition Marketing 116

DIY Marketers

JANUARY 5, 2023

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. Sometimes that data is siloed, sometimes they’re not structured the same way.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. Sometimes that data is siloed, sometimes they’re not structured the same way.

Transform 52

Transform Marketing Marketers CRM 52