Remove 2023 Remove Acquisition Marketing Remove Price
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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. Sometimes that data is siloed, sometimes they’re not structured the same way.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. Sometimes that data is siloed, sometimes they’re not structured the same way.