Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 131

Retail Advertisers Advertising Shoppers 131

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertisers 80

Advertisers Advertising Whitepaper B2C 80

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The number 1 response on why they are making this is shift is because they said it provides a higher ROI than paid advertising. 11% said they would maintain their SEO budget going into 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. year-over-year growth for lead ad submissions in 2023 compared to 2022. And they already have much of the information that advertisers request from prospects in a lead gen form.

Social Media Marketing 132

Social Media Marketing B2C Whitepaper Marketing 132

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Martech

JANUARY 5, 2023

Digital media and advertising. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads.

Transform 119

Transform CMO eCommerce Advertising 119

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. New capabilities. Adalytics claims. Get MarTech!

Advertisers 126

Advertisers Advertising Branding Customer 126

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 129

Retail Transform Shoppers Advertisers 129

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

Advertisers 126

Advertisers Advertising Retail eCommerce 126

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

Advertisers 122

Advertisers Advertising Branding Marketing 122

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Just don’t create so many that you lose track.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. In 2023, non-swing states saw 1.7x over last year.

Branding 126

Branding Advertisers Advertising Price 126

Martech

JANUARY 10, 2023

Digital media and advertising. A robust ecosystem of varied social environments will be an exciting exploration for companies in the metaverse in 2023,” said Sheldon Brown, cofounder and VP of product design and innovation for Virbella. How organizations will transform their martech stacks and digital experiences. Get MarTech!

Transform 111

Transform eCommerce Marketing Marketers 111

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year. Net income doubled to $13.5 and Mrs. Smith.”

Advertising 122

Advertising Advertisers Management Video Marketing 122

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. BetMGM reduced its spending on the platform by 87% in 2023.

Advertisers 124

Advertisers Advertising Food Branding 124

Martech

JUNE 6, 2024

As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue. As of last October OpenAI was spending $700,000 each day to run ChatGPT.

User-Generated 124

User-Generated B2C Marketing Mix Analytics 124

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertisers 126

Advertisers Advertising Promotion B2C 126

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Gen Z 133

Gen Z B2C Shipping Marketers 133

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 122

Transform Outbound Marketing CRM B2C 122

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. billion in advertising in 2023. Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Android, Google’s operating system. Why we care. Processing.

Law 124

Law Advertisers Advertising Digital Marketing 124

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. More alarmingly, 14% state the importance of that alignment has further decreased in 2023. Only 68% of B2B marketers agree.

B2C 129

B2C SEO Transform Marketing 129

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. In 2023, Meltwater acquired Klear and Triller acquired Julius.

Influencer Marketing 122

Influencer Marketing PR Social Media Marketing Marketing 122

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Advertising 122

Advertising Advertisers User-Generated Law 122

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? The advertising team may refer to audiences for remarketing. podcast platforms), then why let advertising get all the credit for remarketing to audiences that are not “paid”? How should B2C marketers use GA4? That’s a much bigger audience than advertisers can reach during the Super Bowl.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social media advertising. Source: Hootsuite 2023 Social Trends Report. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. The benefits of social media marketing.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024.

Retail 124

Retail Marketing Mix Marketing Marketers 124

Hubspot Marketing

DECEMBER 12, 2023

To our surprise, 39% of the survey participants consider trustworthiness as the primary determinant for achieving a high Google ranking in 2023. In this scenario, your LSI keywords would be “Online Advertising,” “Social Media Marketing,” “Search Engine Optimization,” etc. The result? What is trustworthiness in SEO?

User-Generated 100

User-Generated SEO Thought Leadership Finance 100

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 124

Retail User-Generated Price Advertisers 124

Martech

JANUARY 17, 2023

Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. They also provide an opportunity for advertisers to nudge shoppers toward their products. screens, with views projected to double in 2023. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Why we care.

Retail 121

Retail Transform Shoppers eCommerce 121

Martech

MAY 24, 2023

And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands. Are you getting the most from your stack?

Email Marketing 116

Email Marketing B2C Customer loyalty Marketing 116

Hubspot Marketing

DECEMBER 21, 2023

SEMrush , 2023) There are an estimated 32 million bloggers in the U.S. OrbitMedia ) Image Source 70% of people would rather learn about a company through articles than advertisements. HubSpot ) B2B bloggers spend, on average, 26% more time on each post than B2C bloggers. as of 2022. more likely to report strong results.

B2C 110

B2C eBook Food Content Marketing 110

Martech

MAY 16, 2024

That’s up 20% from 2023. CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. CPG brands alone are projected to spend $12.6 Image: IAB, “2024 Digital Ad Spend & Strategy Report.” households.

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. B2C personalized marketing examples.

Personalized Marketing 128

Personalized Marketing B2C Customer Journey Law 128

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Collaboration within partnerships will increase.

Affiliate Marketing 124

Affiliate Marketing Market Trends B2C Transform 124