Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. 2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. Q: Has the Super Bowl always been this important to marketers?

Transform 110

Transform Price Entertainment Advertising 110

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? Second, the cost of advertising is still relatively low due to the lack of competition. 6 B2C eSports Marketing Strategies to Try. Another advantage of in-game advertising is there are a number of display options. Why eSports Marketing?

B2C 144

B2C Advertising Advertisers Marketers 144

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertising 115

Advertising Advertisers Promotion B2C 115

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. billion in advertising in 2023. Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Android, Google’s operating system. Why we care. Processing.

Law 113

Law Advertising Advertisers SEO 113

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 113

B2C eCommerce Retail Shoppers 113

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. In 2023, Meltwater acquired Klear and Triller acquired Julius.

Influencer Marketing 111

Influencer Marketing PR Social Media Marketing Marketers 111

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. For B2C events, consider location or interests when targeting your demographics for digital ads. Print and out-of-home advertising. Consider these costs and channels to attract attendees.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024.

Retail 113

Retail Marketing Mix Marketers Marketing 113

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 113

Retail User-Generated Price Advertising 113

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising 80

Advertising Advertisers Whitepaper B2C 80

Martech

MAY 31, 2023

April 2023 state of B2B digital. This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Personalization and content generation lead the use cases.

Digital Marketing 117

Digital Marketing B2C CMO Marketers 117

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The number 1 response on why they are making this is shift is because they said it provides a higher ROI than paid advertising. 11% said they would maintain their SEO budget going into 2023.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Below are some predictions for where they’re heading in 2023.

Retail 113

Retail Transform eCommerce Advertising 113

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. year-over-year growth for lead ad submissions in 2023 compared to 2022. And they already have much of the information that advertisers request from prospects in a lead gen form.

Social Media Marketing 123

Social Media Marketing B2C Whitepaper Marketers 123

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

Martech

JANUARY 5, 2023

Digital media and advertising. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads.

Transform 109

Transform CMO eCommerce Advertising 109

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. New capabilities. Adalytics claims. Get MarTech!

Advertising 115

Advertising Advertisers Branding Customer 115

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Surreal Cereal uses LinkedIn in the most unusual, standout way Ive ever seen.

Gen Z 87

Gen Z Branding Retail Education 87

Hubspot Marketing

DECEMBER 27, 2024

Everyone hates advertising, but they're okay being sold to, Hassan S. All of a sudden, theres a bond formed through this piece of advertising. Like in 2023, when the company bought billboards in Times Square to proudly endorse its climate label. Malrt may be a lot of things, but its neither dishonest nor indirect. They declined.)

Fashion 91

Fashion Marketers Marketing Entertainment 91

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 119

Retail Transform Shoppers Advertising 119

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Just don’t create so many that you lose track.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. This means mobile will have a 53.2% share of online shopping versus desktops and laptops. Cyber Week. Cyber Week, the five days from Thanksgiving to Cyber Monday, is set to drive $40.6 billion in U.S. sales, according to Adobe.

Gen Z 115

Gen Z Shoppers Retail Price 115

Hubspot Marketing

DECEMBER 12, 2023

To our surprise, 39% of the survey participants consider trustworthiness as the primary determinant for achieving a high Google ranking in 2023. In this scenario, your LSI keywords would be “Online Advertising,” “Social Media Marketing,” “Search Engine Optimization,” etc. The result? What is trustworthiness in SEO?

SEO 119

SEO User-Generated Thought Leadership Finance 119

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Gen Z 144

Gen Z B2C Shipping Marketers 144

Martech

OCTOBER 31, 2024

82% are increasing their investment in the channel (a striking increase from 58% in 2023). Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. It has the best conversion rate (85%) and response rate (84%).

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social media advertising. Source: Hootsuite 2023 Social Trends Report. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. The benefits of social media marketing.

Social Media Marketing 95

Social Media Marketing User-Generated Marketers Marketing 95

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. More alarmingly, 14% state the importance of that alignment has further decreased in 2023. Only 68% of B2B marketers agree.

B2C 139

B2C SEO Transform Marketers 139

Martech

JANUARY 10, 2023

Digital media and advertising. A robust ecosystem of varied social environments will be an exciting exploration for companies in the metaverse in 2023,” said Sheldon Brown, cofounder and VP of product design and innovation for Virbella. How organizations will transform their martech stacks and digital experiences. Get MarTech!

Transform 104

Transform eCommerce Marketers Marketing 104

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. In a Deloitte report , respondents 18-25 years old took greater notice of representative advertising at the time of purchase.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? The advertising team may refer to audiences for remarketing. podcast platforms), then why let advertising get all the credit for remarketing to audiences that are not “paid”? How should B2C marketers use GA4? That’s a much bigger audience than advertisers can reach during the Super Bowl.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Collaboration within partnerships will increase.

Affiliate Marketing 133

Affiliate Marketing Market Trends B2C Transform 133

Martech

JUNE 6, 2024

As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue. As of last October OpenAI was spending $700,000 each day to run ChatGPT.

User-Generated 113

User-Generated B2C Marketing Mix Analytics 113