Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. As consumer and advertiser preferences shift, so do social media networks.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertising 110

Advertising Advertisers Product Place 110

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

Advertising 110

Advertising Advertisers Branding Marketers 110

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 114

Health Millennials Transform Retail 114

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. The brand promises only the best and most genuine likes and followers for your Instagram presence.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. million in 2005.

Transform 110

Transform Price Entertainment Advertising 110

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. and Canadian advertisers spent an estimated $69 billion on TV advertising. The top 10 TV advertisers in the U.S. or 7 and 10 p.m.,

Advertising 112

Advertising Advertisers Price Food 112

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Creators on Influential currently work with more than 300 brands around the world, the company said.

Influencer Marketing 110

Influencer Marketing PR Social Media Marketing Marketers 110

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated 114

User-Generated Advertising Advertisers Marketers 114

Jeff Bullas

FEBRUARY 21, 2023

Paid Advertising If you want to reach an even wider audience, you can always resort to paid advertising. By collaborating with them, you can reach a much wider audience, increase brand awareness, and make people more familiar with your blog. Google AdWords and Facebook Ads are two of the most popular options.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 87

Gen Z Branding Retail Education 87

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). and the U.S.

Transform 128

Transform Marketers Marketing Customer Acquisition 128

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. Instagram also has a wide variety of types of content you can create, meaning you can experiment with different types of video, selling within the Instagram platform itself and paid advertising all in one app. What is Instagram automation?

Price 241

Price Analytics Marketers Marketing 241

Jeff Bullas

FEBRUARY 9, 2023

Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? The post 10 Best Instagram Bots for More Followers (Cheap & Safe) 2023 appeared first on Jeffbullas's Blog.

User-Generated 308

User-Generated Management Price Promotion 308

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts.

Advertising 59

Advertising Advertisers Communications Place 59

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Non-Profit 123

Non-Profit Advertising Advertisers Digital Marketing 123

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024.

Retail 112

Retail Marketing Mix Marketers Marketing 112

Martech

NOVEMBER 7, 2024

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. Despite this growing interest, 35% of organizations have yet to adopt AI for marketing attribution.

Education 111

Education SEO Advertising Advertisers 111

Hubspot Marketing

MAY 6, 2024

But then, in July 2023 , as I searched for my favorite blue icon on the phone, I found a black icon instead. So, here are all the changes the platform made in 2023. Rebranding — New Name, New Logo In July 2023, Twitter officially became X. Twitter’s revenue in 2023 was $3.4 It had actually happened!

Advertising 115

Advertising Advertisers User-Generated Marketing 115

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What are MFA websites? Google DV360.

Advertising 126

Advertising Advertisers Non-Profit Branding 126

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). in five years—a spending level achieved in 2023.

New Technology 289

New Technology CMO B2C Marketers 289

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion back in 2016. It hit $16.4

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 127

CRM User-Generated CMO Traditional Marketing 127

Search Engine Land

JULY 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. billion, up 11% from the same period in 2023. Nine out of 20 advertising categories saw month-over-month increases in April. Nine out of 20 advertising categories saw month-over-month increases in April. Between the lines. Why we care.

Advertising 80

Advertising Advertisers Branding Marketers 80

illumin

DECEMBER 5, 2024

In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people. Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. Follow @illuminHQ

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Video advertising saw 10.6% billion in 2023.

Advertising 114

Advertising Advertisers Retail Transform 114

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Print and out-of-home advertising. Sponsorships and cross-marketing.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130