Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. in 2023, Insider said. Advertisers should be aware of emerging platforms, just as they should be aware of those experiencing a decline.

COS 86

COS Retail Advertising Advertisers 86

Rock Content

MARCH 7, 2023

A recent forecast from Magna, a media investment firm from Interpublic Group of Cos.’ Mediabrands , says global advertising growth in 2023 will be restrained – and for social media platforms, advertising is pretty much one of the main sources of revenue.

COS 98

COS User-Generated Price Advertising 98

Sprout Social

APRIL 29, 2024

Its ad reach is equivalent to almost half of the total population in 2023. million followers and collaborates with brands like Zara and COS. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Branding 110

Branding Fashion Food COS 110

Sprout Social

APRIL 3, 2024

For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator.

Fashion 102

Fashion COS Influencer Marketing Advertising 102

Sprout Social

APRIL 29, 2024

Its ad reach is equivalent to almost half of the total population in 2023. million followers and collaborates with brands like Zara and COS. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Branding 62

Branding Fashion Food COS 62