SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 112

Influencer Marketing Gen Z Fashion Food 112

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 111

Influencer Marketing Market Trends Gen Z Fashion 111

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 120

Influencer Marketing Marketing Marketers Promotion 120

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 112

Influencer Marketing User-Generated Key Performance Indicator Analytics 112

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 105

Influencer Marketing User-Generated Education Marketing 105

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 130

Influencer Marketing Branding User-Generated Marketing 130

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 115

Influencer Marketing Customer Journey Health Marketers 115

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Martech

JANUARY 5, 2023

Digital media and advertising. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Marketers are playing catch-up when it comes to mobile users.

Transform 119

Transform CMO eCommerce Advertising 119

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Neil Patel

DECEMBER 13, 2022

The number 1 response on why they are making this is shift is because they said it provides a higher ROI than paid advertising. 11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The Search Engine Trends That Will Shape 2023. If algorithm updates and SERP elements influenced 2022 search, what does 2023 have in store? User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

Search Engine Land

SEPTEMBER 8, 2023

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. As more businesses embrace influencer marketing, the way people consume ads is shifting.

Influencer Marketing 128

Influencer Marketing Advertising Advertisers Search Marketers 128

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hootsuite

MAY 9, 2023

Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. You can even pay an influencer to use their owned channels to distribute content about your brand to their network.

Whitepaper 110

Whitepaper Key Performance Indicator Food Influencer Marketing 110

Hootsuite

NOVEMBER 3, 2022

According to a 2021 Statista study , TikTok is the third most influential advertising channel for Gen Z females’ purchasing decisions. For example, the goal of this video from ESPN was to advertise that basketball season is starting. A brand deal with a teen pop sensation is Gen Z marketing gold. FAQs about marketing to Gen Z.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Martech

MAY 16, 2024

That’s up 20% from 2023. CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. billion globally on influencer marketing in 2024. CTV is a key channel for amplifying influencer campaigns.

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Martech

JANUARY 10, 2023

Digital media and advertising. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. How organizations will transform their martech stacks and digital experiences. Retail media networks.

Transform 111

Transform eCommerce Marketing Marketers 111

Hubspot Marketing

JANUARY 19, 2024

Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. And they are very pricey to work with.

Gen Z 127

Gen Z Influencer Marketing PR Promotion 127

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 68

Advertisers Advertising Law User-Generated 68

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertisers 87

Advertisers Advertising PR Millennials 87

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn., The agency also received two additional IAC awards for clients in the healthcare and financial services industry.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 114

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 114

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 billion in 2023. Sales on Amazon are rewarded, meaning you can use advertising to get those sales, unlike Google Ads. Amazon’s reign as the king of ecommerce won’t end any time soon.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. See you there!

Marketing 98

Marketing Marketers eBook Education 98

SMA Marketing

JANUARY 23, 2023

In today's episode, we're going to be talking about business growth strategies for 2023 and beyond. This is leveraging SEO, content marketing , and maybe even influencer marketing to help increase and attract customers organically. Paid advertising can also be beneficial. Transcript: Hey, what's up? Networking.

SEO 98

SEO Advertisers Advertising CRM 98

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Shopping Trends to Expect in 2023. TikTok and other short-form video platforms will become increasingly popular for advertisers.

Gen Z 126

Gen Z Millennials Retail Price 126