Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works.

Advertising 110

Advertising Advertisers Product Marketing 110

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. Let’s find out! It’s time to take you on the ride.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.

Product Marketing 141

Product Marketing Product Marketers Marketing 141

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Hubspot Marketing

JANUARY 27, 2025

and Canadian advertisers spent an estimated $69 billion on TV advertising. The top 10 TV advertisers in the U.S. million every week in 2023 (Chiefs 38 - Philadelphia Eagles 35). million in 2024 , which is actually a slight decrease from 2023. million in 2024 , which is actually a slight decrease from 2023.

Advertising 112

Advertising Advertisers Price Food 112

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 114

Health Millennials Transform Retail 114

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Somehow limiting Google from gaining an “unfair advantage in AI products.” billion in advertising in 2023. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model. Why we care.

Law 113

Law Advertising Advertisers SEO 113

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated 115

User-Generated Advertising Advertisers Marketers 115

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Email: Business email address Sign me up! Processing.

Retail 113

Retail User-Generated Price Advertising 113

Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. The post How To Achieve Instagram Growth With Marketing Automation In 2023 appeared first on Jeffbullas's Blog.

Price 241

Price Analytics Marketers Marketing 241

Search Engine Land

AUGUST 13, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Somehow limiting Google from gaining an “unfair advantage in AI products.” billion in advertising in 2023. Android, Google’s operating system. Although Bloomberg called it “AdWords.”

Law 119

Law Advertising Advertisers SEO 119

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). and the U.S.

Transform 129

Transform Marketers Marketing Customer Acquisition 129

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in Fall 2023.

New Technology 289

New Technology CMO B2C Marketers 289

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. This is because RMNs are on the rise, evidenced by their now crucial role in modern programmatic advertising. Meanwhile, a retail media network refers to the specific, retailer-owned channels that serve retail media advertisements.

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 121

Non-Profit Customer Journey User-Generated SEO 121

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Google Gemini’s Contact-to-Product module file.

CRM 115

CRM User-Generated Marketing Automation Platform Marketers 115

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5 dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Search Engine Land

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Why we care. The report.

Advertising 74

Advertising Advertisers Management Product 74

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising 112

Advertising Advertisers User-Generated Management 112

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023.

Marketers 143

Marketers Marketing Education Communications 143

Hubspot Marketing

FEBRUARY 13, 2023

Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. The Hubspot Blog surveyed 1,283 social media marketers around the globe to determine which trends they leverage, the channels they use, and their plans for 2023. Here are a few reasons: 1.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Print and out-of-home advertising. Sponsorships and cross-marketing.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. Short-form video will see the most growth in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

MARCH 27, 2025

For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. billion (AU $251 billion) in 2023. Lets look at the top stats.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertising 128

Advertising Advertisers User-Generated Management 128

Hubspot Marketing

JANUARY 24, 2023

The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies. Here’s how to measure the ROI of your social campaigns.

Advertising 132

Advertising Advertisers Finance Retail 132

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 118

Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2023 to $107.4 But is AI something your brand should leverage in its next advertising campaign? billion in 2028.

Advertising 130

Advertising Advertisers Food User-Generated 130