Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketers Marketing 83

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. year-over-year growth for lead ad submissions in 2023 compared to 2022.

Social Media Marketing 102

Social Media Marketing B2C Whitepaper Marketers 102

Aspiration Marketing

JANUARY 6, 2023

According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions.

Advertisers 130

Advertisers Advertising Social Media Marketing Marketers 130

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Transform 106

Transform Advertisers Advertising Branding 106

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This approach led to a 232% increase in engagement and 16.6k

Social Media Marketing 105

Social Media Marketing Transform Gen Z User-Generated 105

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 113

Social Media Marketing Retail Branding Shoppers 113

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Social Media Examiner

DECEMBER 29, 2022

Running Facebook Ads in 2023 A few years ago, Facebook advertising dominated the social media marketing landscape. The post How to Get Facebook Ads Working for You in 2023 appeared first on Social Media Examiner. In this article, you’ll discover a Facebook ads strategy that really works.

Social Media Marketing 103

Social Media Marketing Advertising Advertisers Marketers 103

Hubspot Marketing

JANUARY 24, 2023

The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies.

Advertisers 124

Advertisers Advertising Finance Retail 124

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Blend PPC with your different marketing channels, but don’t expect miracles.

Marketers 143

Marketers Marketing Education Communications 143

Hootsuite

MARCH 9, 2023

Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. Here’s a quick vid on how to make more money on Instagram: Advertising from a Facebook Page These courses will help you get up and running with Facebook ads. Get Started Do it better with Hootsuite , the all-in-one social media tool.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Management 145

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sachs Marketing Group

JANUARY 20, 2023

Digital advertising is an umbrella term for promoting products and services on the Internet. Some of these categories and campaigns feed into each other, but for the most part, we’re here to talk about the simplest and quickest way to get the word out on your product or service: paid digital advertising. First, privacy.

Advertisers 98

Advertisers Advertising Fashion Promotion 98

Hootsuite

MAY 25, 2023

you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. Probably a great time saver, too, if you’re using tools like social media management dashboards or caption generators.)

Real Estate 103

Real Estate User-Generated Social Media Marketing Inbound Marketing 103

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

Market Trends 82

Market Trends Digital Marketing Marketers Marketing 82

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. Bonus: Get the Facebook advertising cheat sheet for 2022. A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Get Started.

Advertising 145

Advertising Advertisers Management Social Media Marketing 145

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. billion by 2023. If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. Social Media Marketing. Ideal Social Media Platforms for Digital Marketers.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)?

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Hootsuite

MAY 25, 2023

With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Who it’s for: Ecommerce brands on social media, customer service teams, marketing teams.

Price 128

Price eCommerce User-Generated Advertising 128

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Why we care: Influencer marketing is now big business.

Influencer Marketing 97

Influencer Marketing PR Social Media Marketing Marketers 97

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 88

Law Social Media Marketing Entertainment Gen Z 88

Hootsuite

MAY 16, 2023

One thing about me, if I’m already late I’m going to Starbucks — C Sweet (@csweetnsour) April 18, 2023 Remember to track common misspellings. Need social media monitoring tools to find these brand conversations? That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Management 120

Management Shoppers User-Generated Place 120

Hootsuite

MAY 9, 2023

Your social media content is technically your owned content until you put it up on a site that retains ownership of the content, like Quora or Reddit. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising.

Whitepaper 109

Whitepaper Key Performance Indicator Food Influencer Marketing 109

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Hootsuite

MARCH 15, 2023

But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. These LinkedIn advertising tools help you manage your campaigns for the greatest results with the least effort.

Analytics 102

Analytics User-Generated Advertising Advertisers 102

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 118

Gen Z Millennials Entertainment Marketers 118

Hootsuite

JUNE 27, 2023

Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents.

Real Estate 89

Real Estate Social Media Marketing Analytics Thought Leadership 89

Buffer Marketing

DECEMBER 18, 2023

We went into 2022 determined to nail our online advertising strategy. We were riding high going into 2023, thinking we had it all figured out. We’re getting more strategic with our ads (and always watching the numbers) We’re not out of the online advertising game entirely. And then, the tides started shifting.

Shoppers 132

Shoppers Advertising Advertisers Marketers 132

Hootsuite

JANUARY 16, 2023

Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This ensures that they see the content that you’re sharing.

Marketing Strategy 130

Marketing Strategy Marketers Marketing Retail 130

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook?

Real Estate 110

Real Estate Millennials Analytics Advertising 110

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Pro-tip: Some popular digital marketing conferences include: Social Media Marketing World Content Marketing World MozCon 3.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Digital Marketer

MAY 26, 2023

Let’s see how AI content creation is helpful in digital marketing; Enhances the Social Media Content Performance: Social media primarily plays a role in moving customers to their sales funnel. Are You Ready to Master Social Media?

Digital Marketing 79

Digital Marketing Marketing Strategy User-Generated Transform 79

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. As a business owner, staying up-to-date on the latest marketing trends is crucial. So, what are the best tools for branding your company in 2023? Here are a few ideas for the best tools for branding in 2023. Strategy For Branding Your Company.

Branding 76

Branding Promotion Market Trends Advertising 76

Hubspot Marketing

JULY 17, 2023

When you spend more time on a platform, you’re susceptible to see (and buy from) advertising that is shown to you. And the more time you spend engaging on a social media platform, the more insight that platform has into your preferences, purchases, and habits.

Entertainment 145

Entertainment Marketers Marketing Place 145

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

Advertising 99

Advertising Advertisers Retail eCommerce 99