Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 101

Social Media Marketing PR Analytics Marketing 101

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Aspiration Marketing

JANUARY 6, 2023

According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions.

Advertisers 130

Advertisers Advertising Social Media Marketing Marketing 130

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This approach led to a 232% increase in engagement and 16.6k

Social Media Marketing 106

Social Media Marketing Transform Gen Z User-Generated 106

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Blend PPC with your different marketing channels, but don’t expect miracles.

Marketing 143

Marketing Marketers Education Communications 143

Hootsuite

MARCH 9, 2023

Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. Here’s a quick vid on how to make more money on Instagram: Advertising from a Facebook Page These courses will help you get up and running with Facebook ads. Get Started Do it better with Hootsuite , the all-in-one social media tool.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertisers 145

Hubspot Marketing

JANUARY 24, 2023

The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies.

Advertisers 128

Advertisers Advertising Finance Retail 128

Social Media Examiner

DECEMBER 29, 2022

Running Facebook Ads in 2023 A few years ago, Facebook advertising dominated the social media marketing landscape. The post How to Get Facebook Ads Working for You in 2023 appeared first on Social Media Examiner. In this article, you’ll discover a Facebook ads strategy that really works.

Social Media Marketing 106

Social Media Marketing Advertising Advertisers Marketing 106

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. Bonus: Get the Facebook advertising cheat sheet for 2022. A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Get Started.

Advertisers 145

Advertisers Advertising Management Social Media Marketing 145

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Why we care: Influencer marketing is now big business.

Influencer Marketing 122

Influencer Marketing PR Social Media Marketing Marketing 122

Hootsuite

MAY 25, 2023

With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Who it’s for: Ecommerce brands on social media, customer service teams, marketing teams.

Price 129

Price eCommerce User-Generated Advertisers 129

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Sachs Marketing Group

JANUARY 20, 2023

Digital advertising is an umbrella term for promoting products and services on the Internet. Some of these categories and campaigns feed into each other, but for the most part, we’re here to talk about the simplest and quickest way to get the word out on your product or service: paid digital advertising. First, privacy.

Advertisers 98

Advertisers Advertising Fashion Promotion 98

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

Advertisers 126

Advertisers Advertising Retail eCommerce 126

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Hootsuite

MAY 25, 2023

you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. Probably a great time saver, too, if you’re using tools like social media management dashboards or caption generators.)

Real Estate 104

Real Estate User-Generated Inbound Marketing Social Media Marketing 104

Hootsuite

MAY 16, 2023

One thing about me, if I’m already late I’m going to Starbucks — C Sweet (@csweetnsour) April 18, 2023 Remember to track common misspellings. Need social media monitoring tools to find these brand conversations? That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Management 121

Management Shoppers User-Generated Place 121

Buffer Marketing

DECEMBER 18, 2023

We went into 2022 determined to nail our online advertising strategy. We were riding high going into 2023, thinking we had it all figured out. We’re getting more strategic with our ads (and always watching the numbers) We’re not out of the online advertising game entirely. And then, the tides started shifting.

Shoppers 140

Shoppers Advertisers Advertising Marketing 140

Hootsuite

MAY 9, 2023

Your social media content is technically your owned content until you put it up on a site that retains ownership of the content, like Quora or Reddit. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising.

Whitepaper 110

Whitepaper Key Performance Indicator Food Influencer Marketing 110

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. billion by 2023. If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. Social Media Marketing. Ideal Social Media Platforms for Digital Marketers.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024. Get MarTech!

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Hootsuite

MARCH 15, 2023

But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. These LinkedIn advertising tools help you manage your campaigns for the greatest results with the least effort.

User-Generated 103

User-Generated Analytics Advertisers Advertising 103

Hootsuite

NOVEMBER 9, 2022

Plus, many people are happy to be advertised to on these platforms. The post Shoppable Content: How to Get Started And Make Money in 2023 appeared first on Social Media Marketing & Management Dashboard. Target consumers in browsing-mode. Get in-depth data. Try it Free.

Retail 127

Retail eCommerce Fashion Affiliate Marketing 127

Hootsuite

DECEMBER 5, 2022

Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. TikTok tips and tricks for 2023. Hint: you can also do this across multiple platforms: Post on your Facebook, Instagram and Linkedin to advertise your TikTok live.

Food 126

Food User-Generated Analytics Social Media Marketing 126

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook?

Real Estate 111

Real Estate Millennials Analytics Advertisers 111

Martech

MAY 16, 2024

That’s up 20% from 2023. CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. billion globally on influencer marketing in 2024. CPG brands alone are projected to spend $12.6 households.

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? 48% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI? Let's dive in.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

Market Trends 81

Market Trends Digital Marketing Marketing Marketers 81

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 118

Copywriting CMO PR Social Media Marketing 118

Hubspot Marketing

FEBRUARY 28, 2023

While this option may be appealing for content creators or small businesses who want to get in front of more people, it could be discouraging for everyday users who visit social media to see updates from their family and friends. Marketing Snippets The latest marketing news and strategy insights.

User-Generated 144

User-Generated Social Media Marketing Price Influencer Marketing 144