illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. Programmatic advertising is a game-changer in the advertising industry. Where does AI fit into programmatic advertising?

Advertisers 92

Advertisers Advertising Pharmaceutical User-Generated 92

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Perfect, right?

User-Generated 308

User-Generated Management Price Promotion 308

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 64

Advertisers Advertising Law User-Generated 64

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. billion by 2025.

Advertisers 52

Advertisers Advertising User-Generated New Technology 52

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertisers 128

Advertisers Advertising User-Generated Management 128

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. of users were male and 42.8% of users were male and 42.8% Let’s dive in.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Higher user reviews for products.

Advertisers 120

Advertisers Advertising Gen Z eCommerce 120

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. Turbo Media has already served over 500,000 Instagram users and has received high marks for its services.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 31 Influencer Marketing Stats to Know in 2023. Micro-influencers generate up to 60% more engagement than macro influencers.

Influencer Marketing 142

Influencer Marketing Gen Z Millennials Price 142

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2023 to $107.4 But is AI something your brand should leverage in its next advertising campaign? billion in 2028.

Advertisers 112

Advertisers Advertising Food User-Generated 112

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And they aren’t alone on this front.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And they aren’t alone on this front.

Advertisers 91

Advertisers Advertising Transform Manufacturing 91

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting. lead gen advertisers) the opportunity to target Amazon’s audience. Automotive. Local services.

Advertisers 102

Advertisers Advertising eCommerce User-Generated 102

Martech

JANUARY 5, 2023

Digital media and advertising. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Marketers are playing catch-up when it comes to mobile users. Already in 2023, GDPR has hit Meta with much much more. “We

Transform 97

Transform CMO eCommerce Advertising 97

Hootsuite

MAY 25, 2023

you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

Real Estate 103

Real Estate User-Generated Social Media Marketing Inbound Marketing 103

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 107

Gen Z User-Generated eCommerce Finance 107

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.

User-Generated 114

User-Generated Entertainment Whitepaper Industry Insights 114

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. How does it work?

Advertisers 52

Advertisers Advertising User-Generated Law 52

Sachs Marketing Group

JANUARY 1, 2023

In the field of search engine optimization (SEO), 2023 may shape up to become an exciting year – and it may be your chance to not just match the competition, but pull ahead, and declare your business as the definitive leader of the pack. Some key metrics Google looks at for good user experiences include: . Users Want Privacy.

SEO 111

SEO User-Generated Millennials Advertising 111

Search Engine Land

MAY 23, 2023

Advertisers, have no fear! You’ll be able to edit the assets generated by AI before going live. Google Search Generative Experience integrates Search, Shopping ads We learned of Google’s Search Generative Experience (SGE) just two weeks ago at Google I/O. That’s now changing.

User-Generated 95

User-Generated Marketers Marketing Advertising 95

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Currently, AI-generated content is not protected by U.S. There will be an AI for that! AI advances are astounding.

Market Trends 128

Market Trends Law Transform User-Generated 128

Martech

MAY 23, 2023

Advertisers, have no fear! You’ll be able to edit the assets generated by AI before going live. Google Search Generative Experience integrates Search, Shopping ads We learned of Google’s Search Generative Experience (SGE) just two weeks ago at Google I/O. That’s now changing. Get MarTech! In your inbox.

User-Generated 80

User-Generated Advertising Advertisers Marketers 80

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertisers 81

Advertisers Advertising PR Millennials 81

Search Engine Land

JUNE 14, 2023

Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. Liu also pointed out that AI will relieve advertisers from time-consuming tasks such as generating ad copy. I also need to think about what new skills I need to learn to better myself.”

Retail 84

Retail Finance Thought Leadership User-Generated 84

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The priorities for 2022 continued to be informative, useful content that answered user search queries. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

MARCH 15, 2023

But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. Cost: Free for all LInkedIn members, but premium LinkedIn users have access to much more extensive data on who accessed their profile.

Analytics 102

Analytics User-Generated Advertising Advertisers 102