Search Engine Land

OCTOBER 5, 2023

Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The announcement. Previous core updates.

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Analytics SEO 141

Jeff Bullas

FEBRUARY 14, 2023

You can also get a lot of information from Instagram analytics tools to help you formulate your posting plan. The post The Best Times To Post On Instagram (2023 Secrets Revealed) appeared first on Jeffbullas's Blog. This allows you to do some research about when you should post so that you pop up on their feed.

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Search Engine Land

NOVEMBER 2, 2023

Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. New in the core update.

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Analytics SEO 135

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

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Promotion Analytics SEO Influencer Marketing 252

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

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Real Estate Food Entertainment Analytics 133

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

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Analytics Transform Market Trends Customer 117

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

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SEO Analytics Product Branding 145

Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Later also offers analytics options so you can know which of your posts are resonating with your followers. So, there are services that exist that can automatically do that.

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Price Analytics Marketers Marketing 241

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

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Analytics Transform Key Performance Indicator CRM 119

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. As a reminder, the February 2023 product reviews update just finished rolling out, it started on Feb.

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Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. And not just for digital experience analytics, of course. Get MarTech! In your inbox. Processing.

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Analytics Transform Customer Journey eCommerce 113

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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Analytics User-Generated Key Performance Indicator Social Media Marketing 143

Martech

NOVEMBER 17, 2022

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. Before Google Analytics, page views and sessions were unfamiliar concepts.

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Analytics Law Education Customer 127

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

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Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

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SEO User-Generated Gen Z Analytics 117

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Why we care. How it works. Get MarTech!

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Analytics Digital Marketing Advertising Advertisers 83

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Universal Analytics 360 will continue to collect data until July 2024. Get MarTech! In your inbox.

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Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. Time decay. Position-based. Why we care. Dig deeper.

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Search Engine Journal

APRIL 26, 2023

Google’s freemium web analytics and testing tool is being discontinued. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal. Here’s a look at some of your alternatives to Optimize.

Analytics 141

Analytics SEO 141

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results. SISTRIX allows you to do 25 searches per day.

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Social Media Marketing User-Generated Price Analytics 321

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Website analytics. Social media analytics. Social media platforms like LinkedIn, Twitter, and Facebook also provide analytics tools you can use to track metrics.

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Thought Leadership Customer loyalty Analytics User-Generated 128

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content. The post Google March 2023 broad core update done rolling out appeared first on Search Engine Land. Why we care. The announcement.

SEO 144

SEO Analytics Branding 144

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

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Analytics Health Key Performance Indicator Education 89

Martech

JUNE 13, 2023

In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics? Part one (Generative AI) is here. Let’s explore a few of these.

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Analytics Marketers Marketing User-Generated 105

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. And those plans were kept.

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Shoppers Retail Price Health 101

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

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Analytics User-Generated Digital Marketing Advertising 98

Search Engine Land

AUGUST 22, 2023

Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. As a reminder, the April 2023 reviews update was the last confirmed Google update we saw.

SEO 98

SEO Analytics Product 98

Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. To avoid serious disruption to your ads, book a free support session to to complete your move to Google Analytics 4 today.” Why we care. Where possible, existing site tags were used.

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Analytics Advertising Advertisers Management 74

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. AI for improved experience and operational efficiencies.

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Transform eCommerce Shoppers Retail 102

Search Engine Journal

JANUARY 3, 2023

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. The post LinkedIn Announces 7 Updates Coming In 2023 appeared first on Search Engine Journal.

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Analytics 121

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

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Transform Non-Profit Health SEO 129

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner. Get MarTech! In your inbox.

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CRM Transform Customer Acquisition Analytics 93

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketers Marketing 126

Jeff Bullas

FEBRUARY 13, 2023

In the example above, you could set up a “Goal” in Google Analytics that tells you when someone converts into a customer, based on an event they trigger or page they visit. Read this post for an in-depth look at setting up Google Analytics goals. Leave them in the comments below.

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Social Media Marketing Marketers Marketing User-Generated 306

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

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Analytics User-Generated eCommerce Advertising 136

Search Engine Roundtable

OCTOBER 28, 2022

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360.

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Analytics Management Customer 97