Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics?

Analytics 140

Analytics Shoppers Customer loyalty eCommerce 140

Search Engine Land

OCTOBER 5, 2023

Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The announcement. Previous core updates.

Analytics 141

Analytics SEO 141

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. As a reminder, the February 2023 product reviews update just finished rolling out, it started on Feb.

SEO 143

SEO Analytics Product 143

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Search Engine Land

NOVEMBER 2, 2023

Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. New in the core update.

Analytics 135

Analytics SEO 135

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 130

Analytics Transform Market Trends Customer 130

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content. The post Google March 2023 broad core update done rolling out appeared first on Search Engine Land. Why we care. The announcement.

SEO 144

SEO Analytics Branding 144

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 125

Analytics Transform Key Performance Indicator CRM 125

Search Engine Journal

APRIL 26, 2023

Google’s freemium web analytics and testing tool is being discontinued. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal. Here’s a look at some of your alternatives to Optimize.

Analytics 141

Analytics SEO 141

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertising Advertisers Search Marketers 124

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Website analytics. Social media analytics. Social media platforms like LinkedIn, Twitter, and Facebook also provide analytics tools you can use to track metrics.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New channels & channel features Mastodon Support 🐘 Throughout 2023, Mastodon went though an explosive phase of growth , so we were quickly added it as a channel. We worked on 100s of small improvements and bug fixes.

User-Generated 129

User-Generated Place Management Analytics 129

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? Our trends for 2023: Resisting short-termism New privacy norms. We explore four key trends.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. Time decay. Position-based. Why we care. Dig deeper.

Analytics 128

Analytics Advertising Advertisers Search Marketers 128

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Analytics 132

Analytics Branding Social Media Marketing Product 132

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 122

Transform Digital Marketing Content Marketing Marketing 122

Hootsuite

DECEMBER 1, 2022

LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Martech

OCTOBER 3, 2023

Enhanced analytics with performance dashboards The new Global Performance, Live Chat Performance, and Meeting Performance Dashboards provide insights into Dynamic Chat engagement. View the complete set of September 2023 Marketo Release Notes. The post Marketo’s September 2023 releases: A manager’s guide appeared first on MarTech.

User-Generated 128

User-Generated Shipping Place Analytics 128

Martech

DECEMBER 15, 2023

New call analytics and call review features View and analyze all HubSpot call data in one place, instead of relying on custom reports or third-party tools, using the new Call Analytics page populated out-of-the-box reporting. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech!

CRM 122

CRM Analytics Place Communications 122

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? These tools let you automate your publishing, response management and analytics. Table of contents: What is LinkedIn automation?

Branding 120

Branding Analytics User-Generated Management 120

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. Madison Utendahl, @MUSEUMOFICECREAM 7.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Hootsuite

MARCH 27, 2023

The overall best times to post on social media in 2023 Here’s a quick summary of what we found: Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. Preferably using Hootsuite analytics , which tell you the exact best posting time based on the unique behaviors of your audience).

Finance 135

Finance Real Estate Analytics Social Media Marketing 135

Adams & Knight Marketing

JANUARY 11, 2023

Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. mobile order share at 60%, down from 61% in 2023. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. sales were $7.6

Shoppers 126

Shoppers eCommerce Retail Health 126

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. 6 Artificial Intelligence Examples Where generative tools are one side of the AI marketing coin, predictive analytics represent the other. This leads to happier customers and a more memorable brand.

Branding 120

Branding Transform User-Generated SEO 120

Hubspot Marketing

SEPTEMBER 25, 2023

Key features: Visual flow builder Omnichannel implementation NLU models Pricing: Virtual Agent pricing varies , but the 2023 version of CX Agent costs $.007 Price does not include tax) NVIDIA Source NVIDIA offers solutions like cloud and edge computing for various AI workloads including machine learning, deep learning, and data analytics.

Transform 130

Transform Price User-Generated CRM 130

Hootsuite

JANUARY 9, 2023

Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. The post 7 Creative Facebook Giveaway Ideas for 2023 [+ Examples] appeared first on Social Media Marketing & Management Dashboard. What is a Facebook contest? Free 30-Day Trial.

Logistics 29

Logistics Promotion Food Communications 29