Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. mobile order share at 60%, down from 61% in 2023. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. sales were $7.6

Shoppers 114

Shoppers eCommerce Retail Health 114

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 137

Transform Branding CMO Education 137

Jeff Bullas

FEBRUARY 9, 2023

Some popular bot services for back end automation include Instagram schedulers, auto-posting services, hashtag generators as well as Instagram analytics. The post 10 Best Instagram Bots for More Followers (Cheap & Safe) 2023 appeared first on Jeffbullas's Blog. This is why Instagram still allows these types of services.

User-Generated 308

User-Generated Management Price Promotion 308

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Transform 128

Transform Marketing Marketers Customer Acquisition 128

Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics?

Analytics 142

Analytics Shoppers Customer loyalty eCommerce 142

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 143

Transform Food Analytics Place 143

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. Updated holiday stats from Adobe Analytics can be found here. year-over-year.

eCommerce 120

eCommerce Shoppers Retail Analytics 120

Welcome Software

FEBRUARY 25, 2025

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! Without warehouse-native analytics, you'd miss half the story of how your digital experiments impact real-world behavior. We've got the good stuff right here. not so yay!) ” 2. .

Analytics 52

Analytics Management Product Place 52

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  LinkedIn Analytics will surface your top-performing posts over a specific time for both Pages and profiles, which might allow you to pinpoint some patterns.

Analytics 133

Analytics Social Media Marketing Place Branding 133

Martech

NOVEMBER 14, 2024

marketers by research firm Sago and conversation analytics software company Invoca. This year, 43% of managers said they’re experts in their familiarity with the technology, up from 32% in 2023. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025.

Marketing 124

Marketing Marketers Analytics Management 124

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 123

Market Trends Transform Customer loyalty Millennials 123

Search Engine Land

OCTOBER 5, 2023

Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The announcement. Previous core updates.

Analytics 141

Analytics SEO 141

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. As a reminder, the February 2023 product reviews update just finished rolling out, it started on Feb.

SEO 143

SEO Analytics Product 143

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. More Adobe Analytics data from the holidays can be found here. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% billion in ecommerce sales, up 8.4%

eCommerce 108

eCommerce Shoppers Price Retail 108

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 141

Real Estate Food Entertainment Analytics 141

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Martech

MARCH 3, 2025

The legal and financial risks of clinging to MQLs The stakes have increased since the Delaware 2023 ruling, which expanded the Duty of Oversight liability to corporate officers, including CMOs, CROs and CDAOs. Companies sacrifice long-term sustainable growth for short-term lead volume. Pipeline velocity.

Transform 114

Transform Finance Marketing Marketers 114

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022.

Customer Journey 115

Customer Journey Analytics Branding Customer 115

Search Engine Land

NOVEMBER 2, 2023

Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. New in the core update.

Analytics 135

Analytics SEO 135

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 131

eCommerce Direct Mail B2C Marketing 131

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content. The post Google March 2023 broad core update done rolling out appeared first on Search Engine Land. Why we care. The announcement.

SEO 144

SEO Analytics Branding 144

Search Engine Journal

APRIL 26, 2023

Google’s freemium web analytics and testing tool is being discontinued. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal. Here’s a look at some of your alternatives to Optimize.

Analytics 141

Analytics SEO 141

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertisers Advertising Search Marketers 124

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

Price 111

Price User-Generated Copywriting Analytics 111

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. Time decay. Position-based. Why we care. Dig deeper.

Analytics 128

Analytics Advertisers Advertising Search Marketers 128

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Marketing must drive the transition from problem-market fit to product-market fit.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 131

Gen Z Analytics Social Media Marketing Law 131

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? These tools let you automate your publishing, response management and analytics. Table of contents: What is LinkedIn automation?

Branding 135

Branding Analytics User-Generated Management 135

Martech

OCTOBER 23, 2024

43% say a lack of effective analytics holds them up. It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. So, what’s holding them back? Well… 44% say complicated or fragmented data is a top challenge.

Shipping 115

Shipping eCommerce Customer Journey Analytics 115

Hootsuite

DECEMBER 1, 2022

LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117