Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 143

Analytics User-Generated Key Performance Indicator Social Media Marketing 143

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 126

Transform Branding CMO Education 126

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand.

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results. SISTRIX allows you to do 25 searches per day.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding Transform User-Generated Analytics 52

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 108

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 108

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. The update, which started rolling out March 15, took 13 days to complete. Why we care.

SEO 144

SEO Analytics Branding 144

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding User-Generated Transform Email Marketing 52

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. MarTech’s predictions for 2023 continue below.

Transform 99

Transform eCommerce Shoppers Retail 99

Econsultancy

MARCH 23, 2022

In November 2020, we covered the release of Google Analytics 4 (GA4) with an expert comment piece about how Google’s newest analytics product would change how marketers approached measurement. And there are a lot of marketers using Google Analytics.   A future without identifiers?

Analytics 90

Analytics Branding User-Generated Advertising 90

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 129

Transform Non-Profit Health SEO 129

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 89

Analytics Health Key Performance Indicator Education 89

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 101

Transform Digital Marketing Content Marketing Marketers 101

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. AI and machine learning in marketing analytics: A revenue-driven approach by. Today: CRM. Michael Baumgaertner. Get MarTech!

CRM 89

CRM Transform Customer Acquisition Analytics 89

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. What are SEO metrics?

SEO 115

SEO User-Generated Analytics eCommerce 115

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketers Marketing 126

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 127

Gen Z Analytics Social Media Marketing Law 127

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 94

Transform Digital Marketing Content Marketing Marketers 94

Search Engine Land

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no.

Analytics 93

Analytics Marketers Marketing Customer Journey 93

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Next, look inward and analyze your website’s data from Google Search Console and Google Analytics.

SEO 126

SEO User-Generated Shoppers Retail 126

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. As of January 2023, 60% of global users were aged 25–34, representing younger millennials.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Digital Marketer

SEPTEMBER 22, 2023

This approach encompasses the creation and dissemination of captivating videos, on platforms to convey messages and establish brand awareness. Videos possess a unique power to captivate attention, narrate a brand’s story, and leave an enduring imprint on viewers. Videos are dominating the content marketing industry!

Video Marketing 102

Video Marketing Transform User-Generated Marketers 102

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Analytics 123

Analytics Branding Social Media Marketing Product 123

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Analytics 115

Analytics Marketers Marketing User-Generated 115

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice. more easily.

Branding 129

Branding Analytics Social Media Marketing User-Generated 129

Marketing Insider Group

AUGUST 18, 2023

Join me in watching Kaushik’s keynote speech at CMWorld 2023 on September 28, Actionable AI: Solutions for Unknown Unknown Problems! His main message has always been to focus your efforts on stuff that works, using focused data and analytics. Who Is Avinash Kaushik? I heard him speak at another marketing event a few years ago.

Analytics 98

Analytics Entertainment Content Marketing Education 98

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble.

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Advertisers Advertising Non-Profit Branding 126