Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? These tools let you automate your publishing, response management and analytics. Table of contents: What is LinkedIn automation?

Branding 120

Branding Analytics User-Generated Management 120

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 123

Branding Price Analytics Place 123

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. What does this mean for you?

Branding 120

Branding Transform User-Generated SEO 120

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 125

Analytics Transform Key Performance Indicator CRM 125

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. The update, which started rolling out March 15, took 13 days to complete. Why we care.

SEO 144

SEO Analytics Branding 144

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. AI and machine learning in marketing analytics: A revenue-driven approach by. Today: CRM. Michael Baumgaertner. Get MarTech!

CRM 115

CRM Transform Customer Acquisition Analytics 115

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 114

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 114

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Analytics 132

Analytics Branding Social Media Marketing Product 132

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Hootsuite

DECEMBER 1, 2022

LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice. more easily.

Branding 133

Branding Analytics Social Media Marketing User-Generated 133

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 122

Transform Digital Marketing Content Marketing Marketing 122

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Adams & Knight Marketing

JANUARY 11, 2023

Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. AVON, Conn., ” To learn more about career opportunities and employee benefits at Adams & Knight, visit adamsknight.com/careers.

PR 246

PR Digital Marketing Education Management 246

Hubspot Marketing

NOVEMBER 7, 2022

Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. You can gather original data via surveys, performance analytics, polls, and focus groups. 5 Blogging Trends Marketers Should Leverage. Interactive webinars using tools like Zoom or GoTo.

Education 144

Education User-Generated Management Analytics 144

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. Madison Utendahl, @MUSEUMOFICECREAM 7.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Hootsuite

DECEMBER 8, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. To access this new feature, head to Analytics within your Hootsuite dashboard. 2023 social media benchmarks by industry. All your social media analytics in one place. Try it free today.

Real Estate 132

Real Estate Entertainment Retail Analytics 132

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Next, look inward and analyze your website’s data from Google Search Console and Google Analytics.

SEO 126

SEO User-Generated Shoppers Retail 126

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers.

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble.

Advertisers 126

Advertisers Advertising Non-Profit Branding 126

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health? And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. to noon and 1 p.m.

Education 121

Education Entertainment Thought Leadership Food 121

Hootsuite

MARCH 27, 2023

The overall best times to post on social media in 2023 Here’s a quick summary of what we found: Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. Preferably using Hootsuite analytics , which tell you the exact best posting time based on the unique behaviors of your audience).

Finance 135

Finance Real Estate Analytics Social Media Marketing 135

Hootsuite

JANUARY 9, 2023

Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. Or a candle brand might give away a set of their new Fall scents (pumpkin spice, obviously). Pick a prize that aligns with your brand, and is something your followers are going to get excited about.

Logistics 29

Logistics Promotion Food Communications 29

Hubspot Marketing

MARCH 13, 2023

is a bot analytics platform that helps bot developers increase user engagement. Platforms: Messenger, Slack, Kik, Web Functions: Analytics Price: Paid Language: English Image source 4. GoHire GoHire is an online recruitment and branding tool that streamlines hiring and outsourcing talent. Dashbot.io The Dashbot.io The Dashbot.io

Price 136

Price Marketing Marketers Analytics 136

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. Human role : Marketers ensure that every touchpoint aligns with the brands story and values, crafting an emotionally cohesive customer experience.

Customer Journey 127

Customer Journey Analytics Branding Customer 127

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Brands can then reach out directly to the creators and influencers they want to work with.

Influencer Marketing 140

Influencer Marketing Marketing Marketers CRM 140

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts.

Transform 136

Transform Marketing Marketers Customer Acquisition 136