Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This can serve two purposes: following brands and influencers you might want to partner with and following potential followers so they’ll check out your account. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketers Marketing 241

Jeff Bullas

FEBRUARY 21, 2023

You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. Google Analytics can provide invaluable information that can help you fine-tune your promotion strategy.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. Human role : Marketers ensure that every touchpoint aligns with the brands story and values, crafting an emotionally cohesive customer experience.

Customer Journey 118

Customer Journey Analytics Branding Customer 118

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Updated holiday stats from Adobe Analytics can be found here. For the first 24 days of November, U.S.

eCommerce 121

eCommerce Shoppers Retail Analytics 121

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  LinkedIn Analytics will surface your top-performing posts over a specific time for both Pages and profiles, which might allow you to pinpoint some patterns.

Analytics 132

Analytics Social Media Marketing Place Branding 132

Jeff Bullas

FEBRUARY 9, 2023

Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Some popular bot services for back end automation include Instagram schedulers, auto-posting services, hashtag generators as well as Instagram analytics.

User-Generated 308

User-Generated Management Price Promotion 308

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? These tools let you automate your publishing, response management and analytics. Table of contents: What is LinkedIn automation?

Branding 135

Branding Analytics User-Generated Management 135

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 132

eCommerce Direct Mail B2C Marketers 132

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 132

Branding Price Analytics Place 132

Martech

MARCH 3, 2025

The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. The legal and financial risks of clinging to MQLs The stakes have increased since the Delaware 2023 ruling, which expanded the Duty of Oversight liability to corporate officers, including CMOs, CROs and CDAOs. Pipeline velocity.

Transform 119

Transform Finance Marketers Marketing 119

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Then, it helps you craft posts about that content in your brand voice. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Hubspot Marketing

NOVEMBER 21, 2024

The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds. Small brands armed with just a webcam are putting out about 15 videos a year, going toe-to-toe with bigger and more established brands.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. What does this mean for you?

Branding 131

Branding Transform User-Generated SEO 131

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Search Engine Land

MARCH 28, 2023

The Google March 2023 broad core update is now officially done rolling out. Google algorithm updates are critical for all brands, businesses and organizations to be aware of because they can impact how your site performs in search results. The update, which started rolling out March 15, took 13 days to complete. Why we care.

SEO 144

SEO Analytics Branding 144

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. 43% say a lack of effective analytics holds them up.

Shipping 116

Shipping eCommerce Customer Journey Analytics 116

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! The main goal of your content should always be to create a two-way conversation with your audience that provides value and builds their trust in your brand.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Sprout Social

SEPTEMBER 10, 2024

Maximize the power of LinkedIn for your brand 1.5 The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike. million pieces of content are shared every minute on LinkedIn. With that level of activity.

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 128

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 128

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Marketers have been using AI to help them spend more time on important things for years now.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Hootsuite

DECEMBER 1, 2022

LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. More brands are finding creative ways to use AI in marketing every day. AI social media tools offer brands a way to stay competitive and raise their content and customer experience standards.

Social Media Marketing 112

Social Media Marketing User-Generated Food Branding 112

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health? And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. to noon and 1 p.m.

Education 137

Education Entertainment Thought Leadership Food 137

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. Your website will start appearing for your audience when they need you the most.

SEO 133

SEO Gen Z Finance Transform 133

Hootsuite

DECEMBER 8, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. To access this new feature, head to Analytics within your Hootsuite dashboard. 2023 social media benchmarks by industry. All your social media analytics in one place. Try it free today.

Real Estate 136

Real Estate Entertainment Retail Analytics 136

Martech

JULY 26, 2024

But annoyed that advertisers and brands don’t need to go through these many changes within a short while. I mean, when you consider how many brands and marketers are still struggling with the switch from UA to GA4! It’s about building trust, brand awareness, and thinking outside the box.

Non-Profit 124

Non-Profit Advertising Advertisers Digital Marketing 124