Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools. Get MarTech! In your inbox.

CRM 94

CRM Finance Analytics Management 94

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Get MarTech!

eCommerce 77

eCommerce User-Generated CRM Law 77

Lynton Web

SEPTEMBER 27, 2023

The much-anticipated INBOUND 2023 conference by HubSpot was yet again a success. INBOUND 2023 New Products & Features CRM Customization: HubSpot's CRM customization goes beyond mere aesthetic adjustments. It allows businesses to structure their CRM to mirror their unique sales processes.

Product 64

Product CRM Shoppers User-Generated 64

Customers.ai

MARCH 16, 2023

To help you out, we’ve compiled a list of 30 sales automation tools to help you sell more in 2023. Here are the best sales automation tools for 2023: Best Sales Automation Tools in Class: Sales Outreach Automation Builder Building up a rich database of contact information is only step one! See the new Customers.ai

CRM 97

CRM User-Generated Management Communications 97

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. With ChatSpot, you can use a chat interface to ask a question or give commands related to your CRM to get a generative AI response. Key features: Generate blog, marketing, and email copy. Learn more or sign up here.

Transform 123

Transform Price User-Generated CRM 123

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

Customer Journey 89

Customer Journey Law Analytics CRM 89

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Analytics 115

Analytics Marketers Marketing User-Generated 115

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Here are the highlights: Analytic efficiencies Sales Analytics now provides filtering and faster access to data points, which gets you exactly what you need without sifting through irrelevant data. Get MarTech!

Health 84

Health CRM Analytics Promotion 84

Martech

APRIL 26, 2023

Use Event data integrations to create more accurate Customer Journeys If events are part of your marketing strategy, you can create a broader and more accurate view of all the customer touchpoints by adding event integration data into the Customer Journey Analytics we reported in November. These reports are now out of beta. Get MarTech!

Customer Journey 85

Customer Journey User-Generated CRM Analytics 85

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? Our trends for 2023: Resisting short-termism New privacy norms. We explore four key trends.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Digital Marketer

MARCH 2, 2023

Q4 gave us a reason for optimism though, so will the momentum keep going or will 2023 continue financial uncertainty? Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Last year was a watershed moment in the history of ecommerce.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Hootsuite

MARCH 15, 2023

16 best LinkedIn automation tools for 2023 All the LinkedIn automated tools on this list come from LinkedIn itself or official LinkedIn marketing partners. LinkedIn analytics tools Any task worth doing is worth measuring. LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off.

Analytics 102

Analytics User-Generated Advertising Advertisers 102

Hootsuite

DECEMBER 1, 2022

LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketers Marketing 143

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. It allows you to manage and moderate comments and messages from all social platforms in one inbox, while gaining greater context for conversations through connection with your CRM.

Pharmaceutical 131

Pharmaceutical User-Generated Energy Management 131

Martech

SEPTEMBER 6, 2023

AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Dig deeper: How to prepare for the GPT age in CRM and email One example is the ChatSpot feature. Now in public beta, ChatSpot combines the capabilities of ChatGPT with other data sources, including a HubSpot customer’s Smart CRM.

CRM 114

CRM Management Analytics Customer 114

Digital Marketer

NOVEMBER 17, 2022

Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization. Customer relationship management (CRM). However, you do need to be able to effectively use web analytics platforms in order to measure results and adjust your strategy accordingly. Journalistic and blogger outreach. Conclusion.

Digital Marketing 82

Digital Marketing Marketers Marketing SEO 82

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. ChatSpot, for example, integrates with our CRM to generate instant progress reports. Predictive analytics uses AI to classify data and forecast future trends, customer behaviors, and market dynamics.

Branding 114

Branding Transform User-Generated SEO 114

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Are agents just re-packaged versions of automation? Google Gemini’s Contact-to-Product module file.

CRM 102

CRM User-Generated Marketing Automation Platform Marketers 102

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout Social Listening and Analytics. Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Analytics: Generate and automatically send reports to your clients.

Analytics 99

Analytics Health Management Advertising 99

Hubspot Marketing

MAY 8, 2023

also offers tools such as: Creator CRM Campaign management Paid social and ad permissions API Integrations Reporting and insights Competitor benchmarking Image source 6. Klear Klear offers tools to connect brands and influencers; however, one of its main focuses is analytics. Image source 7. Image source 8.

Influencer Marketing 136

Influencer Marketing Marketers Marketing CRM 136

Digital Marketer

DECEMBER 19, 2022

Digital marketing specialists are in high demand, making 2023 the year to kickstart your digital marketing career. But, whether you’re a seasoned digital marketer or at the beginning of your career, you’ll need to showcase the following five critical digital marketing skills on your resume to secure a job in 2023. Adobe Analytics.

Digital Marketing 74

Digital Marketing CRM Transform Analytics 74

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Basically, the right tool can make your job a lot easier.

Price 76

Price Social Media Marketing eCommerce CRM 76

Hubspot Marketing

JANUARY 23, 2023

Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services.

Marketers 92

Marketers Marketing Management Promotion 92

Martech

JULY 12, 2023

Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. Similar list price increases will go into effect for Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics and Tableau.

Price 82

Price CRM Analytics Customer 82

Calvyn Lee Blog

NOVEMBER 24, 2023

As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. Choose the Right MarTech Stack With over 10,000 marketing technology solutions in categories like CRM, email, analytics and more, assembling an integrated stack presents endless complexity.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Nearly 6-in-10 (57.2%) survey responses worldwide were submitted from mobile devices in Q3 2023. Q1 2023 54.7% Q2 2023 55.1%

Market Research 86

Market Research Non-Profit Transform Marketers 86

Customers.ai

OCTOBER 20, 2023

keeps your analytics front and center so you can always stay on top of how many leads you’re getting, how many emails you’re sending, and what the engagement is like. Can I use an AI email writer to integrate with my other marketing tools, such as CRM systems and marketing automation platforms?

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketers Marketing 52

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. Natural language interfaces for analytics We’ve all been there.

Transform 102

Transform User-Generated Marketing Automation Platform CRM 102

Martech

OCTOBER 18, 2023

The market is teeming with platforms that promise robust analytics and actionable insights. Among the top contenders are: Google Analytics. A staple for many marketers, Google Analytics is relatively easy to use and offers various attribution models to suit different needs. Adobe Analytics.

Customer Journey 115

Customer Journey Analytics Inbound Marketing CRM 115

Customers.ai

MARCH 21, 2023

These platforms typically offer features such as lead generation, contact management, email sequencing, social selling, and CRM integration to streamline the sales process and improve overall performance How does sales prospecting software work? Can sales prospecting software integrate with my existing CRM?

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Hubspot Marketing

JULY 18, 2023

HubSpot’s free form builder tool can help you fill your CRM with leads from your website. We don't have access to the analytics for each of these landing pages, so I can't tell you specifically how well they convert visitors, contacts, leads, and customers. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Analytics Customer 145

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. In 2023, the subject of job replacement and AI is much more positive. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. But the fear is still there.

User-Generated 104

User-Generated Marketers Marketing Copywriting 104

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Measure your results: Use social media analytics tools to track your performance, identify areas for improvement, and adjust your strategy accordingly. So, there you have it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Sprout Social

JANUARY 24, 2024

How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags? Use LinkedIn analytics to track the performance of posts with specific hashtags. sales and CRM) and more focused (e.g.

Analytics 120

Analytics Finance CRM Place 120

Search Engine Land

DECEMBER 12, 2023

Along with this, you want to make sure you do a few other things that will tell Google how to improve the types of conversions it brings you: Integrate your CRM or customer database with Google, either natively or via Zapier. — Dylan Hey | SaaS & Agency (@dylan_hey) June 5, 2023 4. Still very early days. Somewhat volatile.

Non-Profit 122

Non-Profit eCommerce CRM Advertising 122

Litmus

JANUARY 2, 2024

In fact, according to The 2023 State of Email Report , “35% of companies have an email design specialist” already. By connecting email platforms with customer relationship management (CRM) systems , analytics tools, and marketing automation platforms, you can unlock so much potential. And this will only be more true in 2024.

Marketing Automation Platform 109

Marketing Automation Platform CRM Email Marketing Analytics 109