Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. It’s important to have both forms of content in your social media strategy to cater to the different stages of the customer journey,” says Leighton.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. Note: If you’re not familiar with CDPs and their importance for the personalization process, check out our detailed article on the 7 best CDPs in 2023.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Welcome Software

MAY 15, 2025

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. personalization, A/B testing, analytics) Pro tip: Make sure the flexibility is worth the investment, especially if your current CMS already covers your core needs.

Food 52

Food Marketing Marketers Shipping 52

Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. Using WhatsApp to communicate deals and news to customers directly isnt limited to travel companies. Metro UK, a British news publication, created a WhatsApp channel in 2023 to share breaking news with readers.

Gen Z 68

Gen Z Marketing Marketers Communications 68

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. billion set in 2023. This marks a jump from $22.4

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Sprout Social

MAY 29, 2025

A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Instagram came in second (22% of respondents), followed by YouTube, cited by 12% of respondents.

Gen Z 83

Gen Z Social Media Marketing Transform Marketing 83

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. Note: If you’re not familiar with CDPs and their importance for the personalization process, check out our detailed article on the 7 best CDPs in 2023.

Customer Journey 52

Customer Journey Product CRM Retail 52

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. Growth in audience for sports viewership Approximately 4.6

Advertising 59

Advertising Advertisers Gen Z Branding 59

Use Insider

MARCH 10, 2025

The company went public in 2023, after becoming the recommended email solution partner for Shopify Plus and acquiring Napkin (a tool for building and deploying APIs). It was founded back in 1999 with its flagship CRM products and has acquired a plethora of products focused on marketing, customer service, and sales use cases.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customer Journey 117

Customer Journey Analytics Customer Marketing 117

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

Customer Journey 131

Customer Journey Customer Transform Analytics 131

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download!

Customer Journey 98

Customer Journey Analytics Customer Retail 98

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Orchestrating a customer journey can be an opportunity for your brand to gain a competitive edge and disrupt your category.

Customer Journey 117

Customer Journey Customer Energy Communications 117

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? What it is.

Customer Journey 111

Customer Journey Customer Retail Customer loyalty 111

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. And not just for digital experience analytics, of course. Why we care. An early hint of a trend? Get MarTech!

Analytics 132

Analytics Transform Customer Journey eCommerce 132

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. AI for improved experience and operational efficiencies.

Transform 125

Transform eCommerce Shoppers Retail 125

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Analytics 128

Analytics Marketing Marketers User-Generated 128

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 117

Analytics Product Automobile Customer Journey 117

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Martech

JUNE 13, 2023

In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics? Calculating churn or at-risk customers.

Analytics 111

Analytics Marketing Marketers User-Generated 111

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

Customer Journey 103

Customer Journey User-Generated CRM Analytics 103

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

Customer Journey 98

Customer Journey Law Analytics CRM 98

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Hootsuite

MARCH 15, 2023

16 best LinkedIn automation tools for 2023 All the LinkedIn automated tools on this list come from LinkedIn itself or official LinkedIn marketing partners. LinkedIn analytics tools Any task worth doing is worth measuring. LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off.

User-Generated 107

User-Generated Analytics Advertisers Advertising 107

Hootsuite

NOVEMBER 9, 2022

Shoppable content has a shorter sales cycle and allows for a more streamlined customer journey than traditional ecommerce tactics. Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. Close sales fast. Try for free for 30 days.

Retail 134

Retail eCommerce Fashion Affiliate Marketing 134

Hootsuite

MAY 9, 2023

Start by creating audience personas and customer journey maps. You can use tools like Google Analytics or Hootsuite Insights to gather data about your audience’s demographics, interests, and behavior to tailor your content to their needs. It’s time to go back to the goals and KPIs you set earlier.

Whitepaper 121

Whitepaper Key Performance Indicator Food Influencer Marketing 121

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Customer 128

Customer Customer Journey Analytics Communications 128

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Here are three ways Butler recommends marketers deliver better customer experiences. Customer journey analytics: A snapshot.

Customer Journey 114

Customer Journey Marketing Marketers Analytics 114

Martech

OCTOBER 18, 2023

Dig deeper: Measuring the invisible: The truth about marketing attribution The challenges of multichannel attribution Instead of a single, streamlined customer journey, you now have to deal with journeys that span various devices and platforms, resulting in a lot of traps, particularly when attributing conversions to a single touchpoint.

Customer Journey 130

Customer Journey Analytics Inbound Marketing CRM 130

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

Customer Journey 135

Customer Journey Analytics Management Email Marketing 135

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Delight your customers and improve conversion rates. Best ecommerce platforms for selling in 2023. In no particular order, here are our top four picks for 2023.

eCommerce 104

eCommerce Shipping Price Transform 104

Hubspot Marketing

JANUARY 23, 2023

Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services.

Marketing 110

Marketing Marketers Promotion Management 110

Martech

NOVEMBER 3, 2021

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. The platform has integrations with Dynamics 365 Customer Insights and Microsoft Advertising. It will use real-time contextual insights and analytics to predict customer intent.

Customer 114

Customer Customer Journey CRM Retail 114

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Branding 129

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 129