Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Analytics 127

Analytics Marketers Marketing User-Generated 127

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketers Marketing 135

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

billion in 2023. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Email Marketing 130

Email Marketing Thought Leadership Millennials Marketers 130

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023.

Price 111

Price User-Generated Copywriting Analytics 111

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 106

Email Marketing Marketers Marketing Copywriting 106

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketers Marketing 126

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 66

Email Marketing Marketers Marketing Transform 66

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Today: CRM. Get MarTech!

CRM 110

CRM Transform Customer Acquisition Analytics 110

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. From here, they might sign up for emails or join an audience for PPC retargeting.

SEO 115

SEO User-Generated Analytics eCommerce 115

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. But we’ll test the concept that email is still recession-proof. .

Transform 113

Transform Retail Marketers Marketing 113

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 131

Email Marketing Price User-Generated Health 131

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketers 111

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 103

Email Marketing Marketing Strategy Marketers Marketing 103

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Here are the highlights: Analytic efficiencies Sales Analytics now provides filtering and faster access to data points, which gets you exactly what you need without sifting through irrelevant data. Get MarTech!

Health 109

Health CRM Analytics Promotion 109

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. With Machine Learning, you can gain insights about your users from predictive analytics.

Email Marketing 98

Email Marketing User-Generated Communications Marketers 98

Hootsuite

MAY 9, 2023

Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. A 2020 Statista survey found that for every U.S. Educational content.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Owned and organic channels.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Sprout Social

DECEMBER 20, 2022

Sprout Social Listening and Analytics. Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Analytics: Generate and automatically send reports to your clients. Key features: Plan: Get a social media plan tailored to your type of business and marketing needs.

Analytics 115

Analytics Health Management Advertising 115

Hubspot Marketing

JANUARY 21, 2025

Source I also searched Google Scholar for email newsletters in marketing, restricting results to anything from 2023 or later. I came across a December 2023 paper entitled Personalization (In)effectiveness in email marketing from a journal called Digital Business.

User-Generated 93

User-Generated Market Research SEO Email Marketing 93

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? GET CERTIFIED.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

AWeber

NOVEMBER 1, 2022

AWeber is an email marketing tool that you can use to easily and automatically promote your new YouTube videos via email. AWeber can send emails to your subscribers any time you publish a new video to your YouTube channel. In general, YouTube studio is where you upload, manage, and get analytics on your YouTube videos.

Promotion 133

Promotion User-Generated SEO Management 133

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content Marketing 127

Content Marketing Transform User-Generated Marketers 127

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Search Engine Land

NOVEMBER 7, 2023

Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. That’s a lot of emails. What’s your priority?

User-Generated 95

User-Generated Email Marketing Place Product 95

Digital Marketer

NOVEMBER 17, 2022

Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization. Organic visibility is the most sought-after marketing channel out there.

Digital Marketing 81

Digital Marketing Marketers Marketing SEO 81

Hootsuite

JUNE 27, 2023

If you’re not using an automation tool that helps you gather analytics, you can still find the answers to these questions. When you automate the manual parts of social media marketing, you can gather data and improve your strategy faster. You can also automatically pull all your analytical insights into one place.

Real Estate 108

Real Estate Social Media Marketing Analytics Thought Leadership 108

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketers 108

Marketers Marketing Promotion Management 108

Vertical Response

NOVEMBER 20, 2023

In today’s digital age, email marketing has emerged as one of the most effective channels to connect with customers and drive conversions. As an email marketer, it’s essential to understand the importance of holiday email marketing and be fully prepared to craft engaging campaigns for the upcoming 2023 holidays.

Email Marketing 45

Email Marketing Marketers Marketing Promotion 45

Customers.ai

MARCH 30, 2023

That’s why we’ve put together this list of Sales Prospecting Software for 2023. Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. We don’t want you to get left in the dust!

CRM 88

CRM Price B2C User-Generated 88

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. Whether you’ve been speaking for years or have never done it before and feel you have experience other marketers can learn from, please consider submitting a session pitch. This time we’ll be focusing on the identity challenge.

Customer Journey 135

Customer Journey Analytics Management Email Marketing 135

Sprout Social

SEPTEMBER 18, 2023

Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Martech

MAY 15, 2024

But it should be a part of your email campaign planning as well. With all the pressure on email marketing to produce results, that could be a major omission. The long tail of email marketing benefits attribution, too Email campaigns have always had long tails, although we typically haven’t framed the discussion that way.

Analytics 126

Analytics Email Marketing Search Marketers Marketing Strategy 126

Digital Marketer

MARCH 2, 2023

Q4 gave us a reason for optimism though, so will the momentum keep going or will 2023 continue financial uncertainty? HawkeAI aggregates data across 1000s of businesses’ marketing channels and $100’s of millions in annual media spend to compile these data benchmarks. Similarly, transaction rates on email declined from 4% to 3% YoY.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Health 110

Health Email Marketing Analytics Place 110