Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. Behind the scenes More brands will leverage AI to streamline operations and bolster analytics.

Social Media Marketing 135

Social Media Marketing Gen Z User-Generated Marketers 135

Sprout Social

OCTOBER 10, 2024

That number climbs even higher for Gen Z. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users. For Gen Z especially, TikTok is more than a social network.

Gen Z 106

Gen Z Branding Millennials Entertainment 106

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The Search Engine Trends That Will Shape 2023. If algorithm updates and SERP elements influenced 2022 search, what does 2023 have in store? User behaviors are changing. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. Tools with analytics capabilities like HubSpot enable you to gain valuable insights into what audiences are interacting with your brand. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 133

Gen Z Product User-Generated Millennials 133

Sprout Social

MAY 8, 2023

Schools and education don’t see many concentrated opportunities on TikTok; however, this shouldn’t prevent them from using the entertainment platform, since there’s an opportunity to engage with the next wave of students: Gen Z. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 113

Entertainment Gen Z Education Food 113

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. Why, you ask?

Gen Z 143

Gen Z Content Marketing Marketers Marketing 143

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 52

Gen Z User-Generated Transform SEO 52

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. This 2023 study from Edison Research shows the remarkable growth of this platform among young people: If you’re viewing this on a mobile device, the chart might be hard to see.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Set Up

AUGUST 28, 2023

Trending Topics Gen Z: YouTube > TikTok?! A recent report shows Gen Z is ranking YouTube as their favorite social platform over TikTok and Meta, specifically for gaming. New + Noteworthy New Google Core Update Google just released their second core update of 2023. Read up on what’s being talked about this week!

Gen Z 52

Gen Z Analytics Product Branding 52

Hubspot Marketing

MAY 8, 2023

In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior.

Market Research 137

Market Research Gen Z Key Performance Indicator Millennials 137

Backlinko

JUNE 15, 2024

billion in 2023. million monthly active users in Q1 2023, representing a year-over-year increase of 614%. million monthly active users in Q1 2023. In 2023, Temu downloads reached 337.73 million January 2023 9.16 million February 2023 10.33 million March 2023 13.04 million April 2023 15.37

Gen Z 60

Gen Z Millennials Retail Fashion 60

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

SocialPilot

JANUARY 10, 2024

It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. TikTok exposes you to new audiences you might not have found on other platforms.

Gen Z 96

Gen Z User-Generated Millennials Promotion 96

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Try it free today.

Law 88

Law Social Media Marketing Entertainment Gen Z 88

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 53

Gen Z Millennials Food Fashion 53

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. It was clearly headed for a recession. remains recession-free.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Email Marketing 94

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Gen Z 130

Gen Z Entertainment Transform User-Generated 130

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024. His approach to LinkedIn in 2023 was a strategic blend of consistency, content diversification, and community engagement.

Gen Z 113

Gen Z User-Generated Social Media Marketing Analytics 113

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. are under 30, accounting for the Gen Z audience and younger millennials. TikTok’s analytics platform provides deep insights into user engagement, ad performance and more.

Millennials 105

Millennials Gen Z User-Generated Marketers 105

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. For reliable technical support, analytics prowess and creative guidance, it’s beneficial to partner with a digital marketing agency that knows its way around TikTok. Think again. . About Budget.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Backlinko

JULY 2, 2024

It’s a practical, hands-on analytics, PPC, and SEO training course and workshop that helps you upskill in a specific area of search marketing. Price BrightonSEO offers five ticket tiers: Ballot: Free one-day ticket that includes access to parties and networking events.

SEO 87

SEO Gen Z Price Education 87

Neil Patel

MARCH 14, 2023

From improving your visuals to using analytics to gauge user behavior, we’ll cover all the essential elements that can help you create content that resonates with your audience and boosts your social media engagement. Here are some of the hottest social media design trends in 2023… Mixed dimensions. The more, the merrier.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Hubspot Marketing

MAY 16, 2023

According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023. It's also worth mentioning that Instagram video posts are more than twice as likely to generate engagement than image posts. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

FEBRUARY 5, 2024

I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Gen Z 117

Gen Z User-Generated Branding Education 117

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. and more marketers are planning to leverage Instagram for their campaigns in 2023.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Hubspot Marketing

AUGUST 14, 2023

Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Editor's note: The data in this post comes from HubSpot’s State of Web and SEO 2023 Data Report , which surveyed 400+ web analysts in June 2023.) Generating hreflang tags for different languages/locations.

SEO 83

SEO User-Generated Gen Z Millennials 83

Hubspot Marketing

SEPTEMBER 26, 2023

Achievability requires the use of analytics and data-tracking tools. For Gen Z, meanwhile, social media came first for 46%. of a company’s total budget in 2023. Keep the Content Flowing In 2023, inbound marketing is table stakes for SaaS companies. This accounts for the “S.” Consider the impact of demographics.

Marketing Plan 106

Marketing Plan Gen Z User-Generated Price 106

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 105

Social Media Marketing Transform Gen Z User-Generated 105

Hootsuite

JULY 13, 2023

Dive into analytics Your social media analytics offer candid insights into how things are going over there in social media land. Who has clicked through on your profile link to your website… and did they sign up for access to your gated 2023 Report on the Caramel Corn Industry? What posts are garnering comments? But it’s true.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Spiralytics

APRIL 12, 2023

billion monthly active users as of 2023. billion users in 2023. This brand collaborated with Gen-Z influencers to reach their target audience who are in their mid-age. This makes Facebook a great tool for building relationships with current and potential customers and increasing brand awareness.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Of Gen Z and Millennials, 72% follow influencers on social media, so collaborating with word-of-mouth mavens is a safe bet for driving traffic to your Facebook page by introducing your company to a new audience. of Facebook users access the site via mobile, and 81.8% Collaborate with influencers.

Gen Z 117

Gen Z User-Generated Millennials B2C 117

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. As of 2023, 91% of businesses report using video as part of their marketing strategy, according to Wyzowl. There are two types of analytics: Channel analytics. Video analytics.

Branding 95

Branding Gen Z Transform Education 95