Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketing 142

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 137

Influencer Marketing Transform Marketing Marketers 137

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 124

Influencer Marketing Branding User-Generated Marketing 124

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Website analytics. Social media analytics. Social media platforms like LinkedIn, Twitter, and Facebook also provide analytics tools you can use to track metrics.

Thought Leadership 130

Thought Leadership Customer loyalty Analytics User-Generated 130

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. Madison Utendahl, @MUSEUMOFICECREAM 7.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Hootsuite

JUNE 7, 2023

1 Analytics Tool for Growth Beautiful reports. That’s why Instagram influencers with high engagement are better for influencer marketing partnerships than influencers with more followers but lower engagement. Having good engagement also means that your content will be favored by Instagram’s algorithm. Clear data.

Social Media Marketing 142

Social Media Marketing Influencer Marketing Analytics Management 142

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Instagram has native analytics  on its app, but they’re pretty limited. Write compelling captions 8.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

JUNE 6, 2024

Over the years, we have consistently invested in AI and machine learning at Sprout, but 2023 marked a significant leap forward with the introduction of numerous AI Assist capabilities. In a fiercely competitive travel and tourism industry, they needed a way to grab analytics more frequently and uncover market trends.

Influencer Marketing 136

Influencer Marketing User-Generated Analytics Management 136

Hootsuite

MAY 9, 2023

Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel. You’ll find an influencer who vibes with your brand, then pay them to post about your brand, products, or services on their channels. Boosted social posts. Sponsored content or paid UGC.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Predictive analytics : Making informed decisions based on several data points is also critical. Top 5 search trends for 2023 .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 139

Finance Price Influencer Marketing Marketing 139

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The Search Engine Trends That Will Shape 2023. If algorithm updates and SERP elements influenced 2022 search, what does 2023 have in store? User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 126

Fashion Entertainment Social Media Marketing Influencer Marketing 126

Hootsuite

JANUARY 9, 2023

Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. When collaborating with an influencer, KOL or celebrity for a Facebook contest, remember to: Choose a person whose brand is in a similar industry to yours, or who your audience can easily relate to.

Logistics 29

Logistics Promotion Food Communications 29

Digital Marketer

SEPTEMBER 22, 2023

Its ability to evoke emotions, deliver captivating narratives, and provide valuable information sets video marketing apart as a pivotal strategy in today’s digital landscape. How is AI Changing Video Marketing Strategies? As we step into 2023, AI is paving the way for transformative changes in video marketing strategies.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 133

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 133

Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI. Get MarTech! In your inbox. Processing.

Transform 106

Transform eCommerce Retail Marketing 106

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 117

Fashion Entertainment Social Media Marketing Influencer Marketing 117

Hootsuite

SEPTEMBER 6, 2023

Your response should include a post-mortem, too—note how you will read the analytics after your ad campaign is done, and what you can learn from that information. When explaining your plan, include budget for content creation, software and tools, paid social media campaigns and influencer marketing as well as training and development.

Management 126

Management Social Media Marketing Communications Analytics 126

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Sprout Social

DECEMBER 20, 2023

The tools that will most benefit marketing teams are those that prioritize innovation by constantly looking for ways to enhance their roadmap and evolve. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts.

Branding 138

Branding Price Influencer Marketing Transform 138

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. Building chatbots Chatbots are a compelling AI use case in marketing.

User-Generated 142

User-Generated Marketing Marketers Advertising 142

Hubspot Marketing

JANUARY 20, 2023

To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. Micro-influencers with 10,000-50,000 followers charge between $100 and $500 per post.

eBook 143

eBook CRM User-Generated Marketing 143

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 136

eCommerce Marketing Marketers Influencer Marketing 136

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Pricing: Brandwatch offers three pricing plans.

Price 95

Price Social Media Marketing eCommerce CRM 95

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 139

Branding Fashion COS Food 139

Digital Marketer

OCTOBER 24, 2022

As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general. The post Why 2023 Is The Best Time to Begin Your Digital Marketing Career appeared first on DigitalMarketer.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Martech

JUNE 22, 2023

Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

PR 109

PR User-Generated Influencer Marketing Analytics 109