Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Later also offers analytics options so you can know which of your posts are resonating with your followers. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketers Marketing 241

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 131

eCommerce Direct Mail B2C Marketers 131

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

Analytics 128

Analytics Management Place Customer 128

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Welcome Software

FEBRUARY 25, 2025

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! Without warehouse-native analytics, you'd miss half the story of how your digital experiments impact real-world behavior. We've got the good stuff right here.

Analytics 52

Analytics Management Product Place 52

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What can we learn from our competitors’ social media? Ooh, sneaky.

Management 124

Management Social Media Marketing Communications Analytics 124

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022.

Customer Journey 116

Customer Journey Analytics Branding Customer 116

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Martech

OCTOBER 23, 2024

43% say a lack of effective analytics holds them up. It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. So, what’s holding them back? Well… 44% say complicated or fragmented data is a top challenge.

Shipping 115

Shipping eCommerce Customer Journey Analytics 115

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. A skills-based workforce requires alignment across the entire organization leadership, managers and employees. This means setting a percent or total time that each level (manager, associate, etc.)

Management 101

Management User-Generated Analytics Communications 101

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising. 

Advertising 112

Advertising Advertisers User-Generated Management 112

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. The year I turned 30, I started a new job.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Natural language prompting for customer data management. I loaded the first file as background context and asked Gemini to complete analysis, while taking on the role of a senior analytics expert.

CRM 114

CRM User-Generated Marketing Automation Platform Marketers 114

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Payroll, product development, and customer service often take precedence over managing multiple social media accounts. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business.

Management 140

Management COS Social Media Marketing Shoppers 140

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Machine learning helps marketers curate the right content for the right subscriber.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Communications 145

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketers Marketing Inbound Marketing 145

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. Case auto-assignment* let managers instantly delegate new cases based on individual agent availability and capacity, balancing workloads across the team.

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn., AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Martech

NOVEMBER 21, 2022

For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are marketing benefits to getting familiar with the features available. .

Analytics 128

Analytics Marketers Marketing Customer 128

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Sprout Social Sprout Social offers a robust set of LinkedIn management tools to assist with automation.

Branding 135

Branding Analytics User-Generated Management 135

Hubspot Marketing

NOVEMBER 7, 2022

However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. 5 Blogging Trends Marketers Should Leverage. Custom Graphics. Legitimacy.

Education 145

Education User-Generated Management Analytics 145

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. I’m the only person managing social.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Curate a list of hashtags for your community and group them together using  Buffer’s Hashtag Manager. Find your best times to post on Instagram 6.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

NOVEMBER 21, 2024

The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds. According to HubSpot's 2023 Video Marketing Report , B2C brands using short-form video content see 30% higher engagement rates compared to traditional marketing methods.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Hubspot Marketing

AUGUST 20, 2024

Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. Take SEO analytics company Ahrefs. In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023.

User-Generated 131

User-Generated Food Transform Marketers 131

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Marketing must drive the transition from problem-market fit to product-market fit.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Hootsuite

FEBRUARY 6, 2023

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. What is content moderation?

Pharmaceutical 140

Pharmaceutical User-Generated Energy Management 140