Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 125

Analytics Transform Key Performance Indicator CRM 125

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What can we learn from our competitors’ social media? Ooh, sneaky.

Management 116

Management Social Media Marketing Communications Analytics 116

Martech

NOVEMBER 21, 2022

For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are marketing benefits to getting familiar with the features available. .

Analytics 136

Analytics Marketing Marketers Customer 136

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. You can manage your creative output, track the success of different types of content, and build a searchable library of content. Manage and Schedule YouTube Shorts📱 50 billion views. What's next?

User-Generated 129

User-Generated Place Management Analytics 129

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Branding 145

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketers Marketing Inbound Marketing 145

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn., AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Payroll, product development, and customer service often take precedence over managing multiple social media accounts. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business.

Management 133

Management COS Social Media Marketing Shoppers 133

Hubspot Marketing

NOVEMBER 7, 2022

However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. 5 Blogging Trends Marketers Should Leverage. Custom Graphics. Legitimacy.

Education 144

Education User-Generated Management Analytics 144

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner.

eCommerce 113

eCommerce User-Generated CRM Law 113

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. I’m the only person managing social.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner. Get MarTech! In your inbox.

CRM 115

CRM Transform Customer Acquisition Analytics 115

Hootsuite

DECEMBER 1, 2022

LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Hootsuite

DECEMBER 8, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. To access this new feature, head to Analytics within your Hootsuite dashboard. 2023 social media benchmarks by industry. All your social media analytics in one place. Try it free today.

Real Estate 132

Real Estate Entertainment Retail Analytics 132

Martech

OCTOBER 3, 2023

Enhanced analytics with performance dashboards The new Global Performance, Live Chat Performance, and Meeting Performance Dashboards provide insights into Dynamic Chat engagement. Admins have greater capability to manage teams through creating teams of agents. View the complete set of September 2023 Marketo Release Notes.

User-Generated 128

User-Generated Shipping Place Analytics 128

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Sprout Social Sprout Social offers a robust set of LinkedIn management tools to assist with automation.

Branding 120

Branding Analytics User-Generated Management 120

Martech

DECEMBER 15, 2023

New call analytics and call review features View and analyze all HubSpot call data in one place, instead of relying on custom reports or third-party tools, using the new Call Analytics page populated out-of-the-box reporting. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech.

CRM 122

CRM Analytics Place Communications 122

Hootsuite

FEBRUARY 6, 2023

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. What is content moderation?

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 128

Management Shipping Health Market Research 128

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. is a bot analytics platform that helps bot developers increase user engagement. Platforms: Messenger, Slack, Kik, Web Functions: Analytics Price: Paid Language: English Image source 4. Dashbot.io

Price 136

Price Marketing Marketers Analytics 136

Sprout Social

MAY 8, 2023

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. until 7 p.m.

Education 121

Education Entertainment Thought Leadership Food 121

Sprout Social

MAY 8, 2023

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually.

Entertainment 118

Entertainment Gen Z Education Food 118

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? What does a community manager do?

Management 106

Management Health Communications Social Media Marketing 106

Hootsuite

MARCH 27, 2023

The overall best times to post on social media in 2023 Here’s a quick summary of what we found: Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays. Preferably using Hootsuite analytics , which tell you the exact best posting time based on the unique behaviors of your audience).

Finance 135

Finance Real Estate Analytics Social Media Marketing 135

Hubspot Marketing

SEPTEMBER 25, 2023

Key features: Knowledge base creation Natural language processing Question answering Dialogue management Conversational AI Blueprints Pricing: Pricing is available upon request. Key features: Visual flow builder Omnichannel implementation NLU models Pricing: Virtual Agent pricing varies , but the 2023 version of CX Agent costs $.007

Transform 130

Transform Price User-Generated CRM 130

Hootsuite

JUNE 12, 2023

” Social media consultants are usually more experienced and senior in their careers than freelance social media managers. First, there are a bunch of consulting-specific skills required on top of social media management skills : Content creation. Project management. Client relationship management.

Social Media Marketing 114

Social Media Marketing Price Copywriting Management 114

Sprout Social

MAY 15, 2023

Plus, with powerful social media management tools built in, you can easily manage these issues all in one place. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities. TweetDeck TweetDeck is a free interface from Twitter that helps you with organization and managing multiple accounts.

Branding 123

Branding Price Analytics Place 123

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 105

Management Communications Health PR 105

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. 6 Artificial Intelligence Examples Where generative tools are one side of the AI marketing coin, predictive analytics represent the other. Here's an AI trick from Reid Robinson , Zapier's Lead Product Manager.

Branding 120

Branding Transform User-Generated SEO 120

Hubspot Marketing

MAY 8, 2023

Clever's services include: Campaign designs Influencer profile definitions Influencer selection Influencer program management Reporting Image source 10 Best Influencer Platforms Whether you're a content creator, influencer, or brand — the platforms below are best if you want to collaborate and get the most out of your influencer marketing campaign.

Influencer Marketing 140

Influencer Marketing Marketing Marketers CRM 140