Remove 2023 Remove Analytics Remove Market Segmentation
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2023 to $7.91 North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7

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190 ChatGPT Prompts Marketers Should Use

Hubspot Marketing

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 145
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12 of the best competitive intelligence tools for marketers

Sprout Social

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. The challenge?

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How to supercharge your marketing strategy with AI automation

Sprout Social

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. It’s helping them increase market share and geographic reach, explore new product innovations and optimize costs.

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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

According to research, banking operational savings attributed to chatbots will grow to 3,150% between 2019 and 2023. Using data on verticals and pain points, you might even uncover new market segments for future products. Most chatbots should offer metrics and analytics from interactions within the platform.

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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

for every dollar thrown into influencer marketing. If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. BuzzSumo : Dive into content analytics to understand what’s resonating in your industry. Here’s a twist: B2B didn’t sit this dance out.