Hootsuite

MAY 15, 2023

Using social listening to proactively address potential PR crises and conduct competitive research. Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Hootsuite Analytics makes it easy to see everything you need instantly. Don’t know what to track?

Social Media Marketing 108

Social Media Marketing PR Marketers Marketing 108

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. 6 Artificial Intelligence Examples Where generative tools are one side of the AI marketing coin, predictive analytics represent the other. This leads to happier customers and a more memorable brand.

Branding 130

Branding Transform User-Generated SEO 130

Exposure Ninja

MAY 26, 2023

But we saw just that at Google’s 2023 I/O conference. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR.

PR 98

PR User-Generated Marketers Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hootsuite

SEPTEMBER 6, 2023

Your response should include a post-mortem, too—note how you will read the analytics after your ad campaign is done, and what you can learn from that information. Questions about reporting and analytics Sometimes, it is all about the numbers. What can we learn from our competitors’ social media? Ooh, sneaky.

Management 125

Management Social Media Marketing Communications Analytics 125

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Will they use data analytics or customer feedback to make adjustments? How will this post-launch phase look for your team?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts.

Analytics 145

Analytics CMO Transform PR 145

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Try it free today.

Law 103

Law Social Media Marketing Entertainment Gen Z 103

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Martech

JUNE 22, 2023

Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

PR 110

PR User-Generated Influencer Marketing Analytics 110

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Search Engine Land

MAY 22, 2023

Their reportage is done through a series of Zoom meetings, Google spreadsheets, analytics reports and presentations. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. The post Link-building companies to watch in 2023 appeared first on Search Engine Land. Fields: SaaS and technology companies.

Real Estate 81

Real Estate Finance Price PR 81

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Basically, the right tool can make your job a lot easier.

Price 91

Price Social Media Marketing eCommerce CRM 91

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. But in 2023, cold outreach success rates are exceptionally low at 1-3%. We could not do anything besides digital PR for a few months, and the organic traffic doubled. It’s not that one half knows something the other half doesn’t.

PR 122

PR SEO User-Generated CMO 122

Buffer Marketing

JULY 24, 2023

Once you’ve built a considerable content library, dive deep into your analytics to understand what performs best. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content. Which ones do they share?

Transform 98

Transform PR Analytics SEO 98

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. This translates into streamlined operations and improved productivity. Let’s dive into some of them in detail.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketers 137

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

PR 121

PR Social Media Marketing Management Education 121

Search Engine Land

OCTOBER 12, 2023

One of the questions pitched at him was, “Is digital PR link spam?” Mueller answered: “I think a lot of digital PR is really fantastic. ” In his book, “Product Led SEO,” Eli Schwartz points out: “Some of the best link builders I know build their links by using PR methods. Come on, folks, it's 2023.

SEO 110

SEO PR Branding Price 110

Digital Marketer

JANUARY 16, 2023

They are highly specific, covering areas like strategic marketing or marketing analytics. Public Relations Specialist – The public voice of a large organization’s PR team. Is a marketing degree worth it in 2023? The post Is a Marketing Degree Worth it in 2023? Free to use image from Pixabay. The short answer is yes.

Education 75

Education Marketers Marketing Communications 75

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hootsuite

JUNE 14, 2023

^ML [link] — BMO (@BMO) June 14, 2023 If you want to know the general tone of all conversations that mention your business, you can tap into customer emotions and opinions using a social sentiment analysis. This can help you preempt any potential issues and take steps to redress them before they turn into a PR nightmare.

PR 103

PR Law Advertisers Advertising 103

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

Branding 137

Branding Price Influencer Marketing Transform 137

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. Tech advances in artificial intelligence and Google Analytics mean marketers constantly have to play catch-up.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Sprout Social

AUGUST 30, 2023

According to The State of Social Media 2023 report , 43% of business leaders say that social data and insights currently inform their lead generation strategy. For example, at a previous company I worked for, the PR team held quarterly social media trainings for new employees.

Branding 142

Branding Copywriting PR Promotion 142

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Search Engine Land

JUNE 27, 2023

In that case, they should also provide their PPC specialists with some upskilling workshops or courses to seize the opportunities offered by the migration to Google Analytics 4 (GA4). So, it should survive the advent of SGE in 2023. Plus, creating at least a dotted line reporting structure with the digital PR team makes sense.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics.

SEO 117

SEO eCommerce PR Non-Profit 117

AWeber

FEBRUARY 13, 2024

I started consistently publishing short posts on LinkedIn in early 2023. I posted 230+ pieces of content in 2023 alone, seen more than 750k times, and brought more than 7k new and relevant followers. According to a 2023 report by Inc. Consider this: What are some of the ways that microblogging might help your business?

Non-Profit 102

Non-Profit User-Generated Entertainment Promotion 102

Exposure Ninja

JUNE 23, 2022

b i llion in 2023. It’s a vital first step into digital strategy, analytics and display advertising that provides certification you’ll definitely want. If you’d prefer to follow a step-by-step video course for Google Ads, start here : Free Analytics Courses. Do I Need to Learn about Digital Marketing?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Sprout Social

OCTOBER 4, 2022

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Increasing earned media for your PR team. And on the admin side, you can seamlessly curate shareable content, create internal newsletters and track ROI with analytics and reports. Request a demo.

Branding 110

Branding Thought Leadership PR Promotion 110

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. More than 90% of business leaders agree their company’s success depends on how successfully it can use social data to inform business strategy, according to The 2023 State of Social Media report.

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Neil Patel

APRIL 5, 2023

Below is my search for SEO in 2023: As you can see, my initial search shows some news pieces and competitor articles and gives me a few ideas for blog topics. Hootsuite is by far one of the best competitive research tools for tracking social media analytics. To sign up, enter your chosen term and click ‘create alert.’

SEO 133

SEO Price Analytics User-Generated 133

Neil Patel

APRIL 7, 2023

Some of the most common ones include keyword tracking, analytics analysis, and competitor research. Be aware that Universal Analytics is sunsetting in July 2023. But no worries, Google Analytics 4 (GA4) will be available after that point(and hopefully you have been tracking in GA4 for some time now).

SEO 81

SEO PR Analytics Fashion 81

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. Personalization via analysis of customer behaviors and other analytics data. As new search and content landscapes and avenues open up, consider the interplay of content, SEO, Social, and PR. Creating detailed buyer personas.

User-Generated 90

User-Generated SEO PR Content Marketing 90