Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 125

Analytics Transform Key Performance Indicator CRM 125

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertisers Advertising Search Marketers 124

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! They work together to increase the likelihood of prospects consistently choosing your product over competitors. Website analytics. Social media analytics.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner. Get MarTech! In your inbox.

CRM 115

CRM Transform Customer Acquisition Analytics 115

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics!

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Adams & Knight Marketing

JANUARY 11, 2023

Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. AVON, Conn., In her new role, Myers supports and manages a variety of projects and campaigns for Adams & Knight’s travel/lifestyle clients.

PR 246

PR Digital Marketing Education Management 246

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Analytics 132

Analytics Branding Social Media Marketing Product 132

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

Product Marketing 105

Product Marketing Product Transform Marketing 105

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Hootsuite

DECEMBER 1, 2022

Following or researching brands and products: 26.9%. LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Hubspot Marketing

NOVEMBER 7, 2022

Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. You can also use a quiz to educate users about a product or service you want them to purchase, boosting conversions. 5 Blogging Trends Marketers Should Leverage. Legitimacy.

Education 144

Education User-Generated Management Analytics 144

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Enhanced analytics with performance dashboards The new Global Performance, Live Chat Performance, and Meeting Performance Dashboards provide insights into Dynamic Chat engagement. Keep reading for the details. Get MarTech!

User-Generated 128

User-Generated Shipping Place Analytics 128

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Consider pursuing a free certification such as Google Ads or Google Analytics.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record. Get MarTech!

CRM 122

CRM Analytics Place Communications 122

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. get one now on our app for a limited time.

Gen Z 138

Gen Z Product User-Generated Millennials 138

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Just like your social media style guide and social media policy , social media content moderation guidelines outline how to refer to your brand and your products on social channels.

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Consumer Goods: Mondays and Tuesdays Worst days to post on LinkedIn for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Education 121

Education Entertainment Thought Leadership Food 121

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? These tools let you automate your publishing, response management and analytics. Table of contents: What is LinkedIn automation?

Branding 120

Branding Analytics User-Generated Management 120

Hootsuite

JANUARY 9, 2023

Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. Building brand awareness, boosting engagement, getting likes, marketing a new product, gaining followers and learning more about your followers are all common goals. What is a Facebook contest?

Logistics 29

Logistics Promotion Food Communications 29

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Image Source This knowledge lets you tailor your products and marketing strategies to align perfectly with your audience's wants and needs. Here's an AI trick from Reid Robinson , Zapier's Lead Product Manager.

Branding 120

Branding Transform User-Generated SEO 120

Hubspot Marketing

SEPTEMBER 25, 2023

OpenAI Source OpenAI, known for its GPT (text generator), Dall-E (image generator), and Whisper (speech recognition) models , also provides businesses with tools and platforms that can be used for streamlining and even site or product features. enables people to interact with your products using voice and text. Source Wit.ai

Transform 130

Transform Price User-Generated CRM 130

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Tutorials and how-tos. Interactive content.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Hubspot Marketing

MARCH 13, 2023

is a bot analytics platform that helps bot developers increase user engagement. Platforms: Messenger, Slack, Kik, Web Functions: Analytics Price: Paid Language: English Image source 4. HeyTaco is a fun way to celebrate your team members and inspire productivity with friendly competition. Dashbot.io The Dashbot.io The Dashbot.io

Price 136

Price Marketing Marketers Analytics 136

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Giving advertisers some insight into competitor behavior.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Sprout Social

MAY 15, 2023

You can learn about audience preferences and how they feel about specific products, campaigns or topics. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities. Analisa Analisa is a powerful analytics tool with some listening capabilities. The pricing for Exolyt starts at €199/mo.

Branding 123

Branding Price Analytics Place 123

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. retail site visits across 18 product categories. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. ecommerce sales were up 9.6%

eCommerce 129

eCommerce Shoppers Retail Analytics 129

Hubspot Marketing

MAY 8, 2023

With these tools, you can monitor your campaigns, find ways to increase engagement, and offer products in real time. If you want help with production, you'll want to check out its studio feature. Open Influence's studio provides video production, pre-production, and post-production tools. Image source 3.

Influencer Marketing 140

Influencer Marketing Marketing Marketers CRM 140

Hootsuite

JUNE 12, 2023

Prospective clients often say they reached out to several people, and I was the only one to respond” – Josh Klemons Advanced analytics & reporting. to ‘what are the whitespace opportunities we could use and to improve our product positioning?’” Doing this has set me apart from so many others in the field.

Social Media Marketing 114

Social Media Marketing Price Copywriting Management 114

Hootsuite

FEBRUARY 27, 2023

Similar to techniques used to make websites rank highly in search engines like Google, LinkedIn SEO involves researching and including keywords that communicate what your LinkedIn page is really about (like terms specific to your industry or your product) throughout your page. Launching a new product? Why is LinkedIn SEO so important?

SEO 124

SEO Social Media Marketing Communications Management 124

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. Updated on September 29, 2023. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Don’t worry, it’s scalable!)

Analytics 111

Analytics Transform Digital Marketing Management 111