Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 119

Analytics Transform Key Performance Indicator CRM 119

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. Product reviews update. The announcement. 21 and ran for 14 days, ending on March 7.

SEO 143

SEO Analytics Product 143

Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports.

Price 241

Price Analytics Marketers Marketing 241

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 143

Analytics User-Generated Key Performance Indicator Social Media Marketing 143

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics!

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Jeff Bullas

FEBRUARY 13, 2023

According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. Sure, your goal is to increase brand awareness, generate leads, and promote your products or services. This information can frame your approach to marketing your product or service offerings to this group of people.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data.

Transform 99

Transform eCommerce Shoppers Retail 99

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! They work together to increase the likelihood of prospects consistently choosing your product over competitors. Website analytics. Social media analytics.

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 98

Analytics User-Generated Digital Marketing Advertising 98

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Transform 126

Transform Analytics Marketers Marketing 126

Search Engine Land

AUGUST 22, 2023

Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. As a reminder, the April 2023 reviews update was the last confirmed Google update we saw.

SEO 98

SEO Analytics Product 98

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner. Get MarTech! In your inbox.

CRM 89

CRM Transform Customer Acquisition Analytics 89

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results. SISTRIX allows you to do 25 searches per day.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 89

Analytics Health Key Performance Indicator Education 89

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics? Can we ask for more time?”

Analytics 95

Analytics Price Education Product 95

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Consider pursuing a free certification such as Google Ads or Google Analytics.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Giving advertisers some insight into competitor behavior.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Search Engine Land

JANUARY 11, 2023

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. Why we care. What’s new.

eCommerce 89

eCommerce Analytics Shipping Retail 89

Marketing Insider Group

AUGUST 18, 2023

Join me in watching Kaushik’s keynote speech at CMWorld 2023 on September 28, Actionable AI: Solutions for Unknown Unknown Problems! His main message has always been to focus your efforts on stuff that works, using focused data and analytics. Who Is Avinash Kaushik? I heard him speak at another marketing event a few years ago.

Analytics 98

Analytics Entertainment Content Marketing Education 98

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 127

Gen Z Analytics Social Media Marketing Law 127

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record. Get MarTech!

CRM 105

CRM Analytics Place Communications 105

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

Product Marketing 83

Product Marketing Product Transform Marketers 83

Digital Marketer

SEPTEMBER 22, 2023

However, that depends on the production quality, By showcasing products or services in action and addressing customer pain points, videos become a persuasive catalyst for driving conversions. As we step into 2023, AI is paving the way for transformative changes in video marketing strategies.

Video Marketing 102

Video Marketing Transform User-Generated Marketers 102

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 95

Analytics Key Performance Indicator User-Generated B2C 95

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

Analytics 123

Analytics Branding Social Media Marketing Product 123

Search Engine Land

JULY 13, 2023

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved over $2.5 The post Amazon Prime Day 2023 sets U.S. billion in the U.S., billion on Amazon’s discounted deals.

Retail 90

Retail Marketing Mix Analytics Advertising 90

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Enhanced analytics with performance dashboards The new Global Performance, Live Chat Performance, and Meeting Performance Dashboards provide insights into Dynamic Chat engagement. Keep reading for the details. Get MarTech!

User-Generated 106

User-Generated Shipping Place Analytics 106

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. What are SEO metrics?

SEO 115

SEO User-Generated Analytics eCommerce 115

Digital Marketer

MARCH 2, 2023

Q4 gave us a reason for optimism though, so will the momentum keep going or will 2023 continue financial uncertainty? Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Last year was a watershed moment in the history of ecommerce.

eCommerce 61

eCommerce Non-Profit Shoppers Affiliate Marketing 61

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? These tools let you automate your publishing, response management and analytics. Table of contents: What is LinkedIn automation?

Branding 114

Branding Analytics User-Generated Management 114