Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 140

Social Media Marketing Marketing Marketers Education 140

Martech

FEBRUARY 1, 2024

Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Get MarTech!

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 95

Social Media Marketing User-Generated Marketing Marketers 95

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 112

Social Media Marketing User-Generated Food Branding 112

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 113

Analytics Price Place Management 113

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Cross-promote your Instagram handle on other channels 5. Find your best times to post on Instagram 6.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. You can create engaging social content even if your industry has a boring reputation. Clear data.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 118

Price Thought Leadership Transform User-Generated 118

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? However, the real treasure lies in its analytics capabilities.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 119

Social Media Marketing Retail Branding Shoppers 119

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit. Reddit received over 2.1 Try Hootsuite free today.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. What can you do?

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Try it free today.

Social Media Marketing 119

Social Media Marketing Communications Entertainment Analytics 119

Hootsuite

DECEMBER 8, 2022

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Real Estate 136

Real Estate Entertainment Retail Analytics 136

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Hootsuite

DECEMBER 1, 2022

Check out our blog post on how to set goals for social media marketing. LinkedIn analytics are a good way to find the demographics specific to your audience. Apply these over time to refine your LinkedIn marketing strategy. Again, LinkedIn analytics provide critical strategic information.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? LinkedIn automation involves using social media automation tools to automate certain LinkedIn tasks.

Branding 135

Branding Analytics User-Generated Management 135

Hootsuite

JUNE 7, 2023

1 Analytics Tool for Growth Beautiful reports. Free 30-Day Trial The post Free Instagram Engagement Rate Calculator for 2023 appeared first on Social Media Marketing & Management Dashboard. Having good engagement also means that your content will be favored by Instagram’s algorithm. Clear data.

Social Media Marketing 140

Social Media Marketing Influencer Marketing Analytics Management 140

Sprout Social

MAY 8, 2023

A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Start your free trial of Sprout Social and discover the best times to post on social media today.

Education 137

Education Entertainment Thought Leadership Food 137

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. For example, social intelligence consultant Ben K.

Social Media Marketing 119

Social Media Marketing Price Copywriting Management 119

Hootsuite

FEBRUARY 27, 2023

If your organization specializes in social media marketing, for example, you’ll want to use keywords that match your industry, like “social media consultant,” “social media marketing services,” and “social media management.”

SEO 134

SEO Social Media Marketing Communications Management 134

Hootsuite

FEBRUARY 6, 2023

On larger teams, they might have help in the form of other marketing members or members of the customer service team. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Stay on top of things, grow, and beat the competition.

Pharmaceutical 140

Pharmaceutical User-Generated Energy Management 140

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Leverage relationships.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. Finding when your target audience is online is as simple as looking at your analytics.

Finance 140

Finance Real Estate Analytics Social Media Marketing 140

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 97

Analytics Health Key Performance Indicator Education 97

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Hootsuite

JANUARY 17, 2025

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Sprout Social

MAY 8, 2023

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Start your free trial of Sprout Social and discover the best times to post on social media today.

Entertainment 120

Entertainment Gen Z Education Food 120

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 102

Influencer Marketing Marketing Marketers User-Generated 102

Hootsuite

MAY 9, 2023

You can use tools like Google Analytics or Hootsuite Insights to gather data about your audience’s demographics, interests, and behavior to tailor your content to their needs. If you’re measuring website traffic or conversions, tools like Google Analytics will come in handy.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! Want to check out what were your best posts of 2023?

Analytics 126

Analytics Branding Social Media Marketing Product 126

Hootsuite

APRIL 11, 2023

Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial What is a social media SWOT analysis? Start by gathering your own metrics through social media analytics tools.

Analytics 115

Analytics Social Media Marketing Branding Place 115