Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 101

Social Media Marketing PR Analytics Marketing 101

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 109

Analytics Price Place Management 109

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? However, the real treasure lies in its analytics capabilities.

Social Media Marketing 106

Social Media Marketing Transform Gen Z User-Generated 106

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. You can create engaging social content even if your industry has a boring reputation. Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Hootsuite

DECEMBER 8, 2022

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Real Estate 132

Real Estate Entertainment Retail Analytics 132

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Hootsuite

DECEMBER 1, 2022

Check out our blog post on how to set goals for social media marketing. LinkedIn analytics are a good way to find the demographics specific to your audience. Apply these over time to refine your LinkedIn marketing strategy. Again, LinkedIn analytics provide critical strategic information.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! Want to check out what were your best posts of 2023?

Analytics 132

Analytics Branding Social Media Marketing Product 132

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. For example, social intelligence consultant Ben K.

Social Media Marketing 114

Social Media Marketing Price Copywriting Management 114

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? LinkedIn automation involves using social media automation tools to automate certain LinkedIn tasks.

Branding 120

Branding Analytics User-Generated Management 120

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. Finding when your target audience is online is as simple as looking at your analytics.

Finance 135

Finance Real Estate Analytics Social Media Marketing 135

Martech

AUGUST 18, 2022

The Qualtrics platform will be complementary to our Adobe digital marketing products and AWS data and analytics tools, enhancing our overall capabilities when it comes to learning and engaging our fans,” Trembath said. Real-time feedback through the Qualtrics XM platform will be incorporated into some tournaments in Q1 2023.

Transform 116

Transform Analytics Customer Food 116

Hootsuite

FEBRUARY 6, 2023

On larger teams, they might have help in the form of other marketing members or members of the customer service team. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Stay on top of things, grow, and beat the competition.

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Hootsuite

FEBRUARY 27, 2023

If your organization specializes in social media marketing, for example, you’ll want to use keywords that match your industry, like “social media consultant,” “social media marketing services,” and “social media management.”

SEO 124

SEO Social Media Marketing Communications Management 124

Sprout Social

MAY 8, 2023

A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Start your free trial of Sprout Social and discover the best times to post on social media today.

Education 121

Education Entertainment Thought Leadership Food 121

Sprout Social

MAY 8, 2023

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Start your free trial of Sprout Social and discover the best times to post on social media today.

Entertainment 118

Entertainment Gen Z Education Food 118

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Predictive analytics : Making informed decisions based on several data points is also critical. Top 5 search trends for 2023 .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Hootsuite

APRIL 11, 2023

Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial What is a social media SWOT analysis? Start by gathering your own metrics through social media analytics tools.

Analytics 112

Analytics Social Media Marketing Branding Place 112

Hootsuite

DECEMBER 5, 2022

Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. TikTok tips and tricks for 2023. Pay attention to your TikTok analytics. screenshot of Hootsuite TikTok analytics page would be good here!].

Food 126

Food User-Generated Analytics Social Media Marketing 126

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Through  Buffer’s Analytics , you can see an overview of what day, type of post, and frequency is best for each of your connected channels.

Analytics 136

Analytics Social Media Marketing Place Branding 136

Hootsuite

JANUARY 9, 2023

Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. Bonus: Download 4 free, customizable social media contest templates to help you get started promoting your contests on Instagram, Twitter, and Facebook. What is a Facebook contest?

Logistics 29

Logistics Promotion Food Communications 29

Hootsuite

MARCH 15, 2023

16 best LinkedIn automation tools for 2023 All the LinkedIn automated tools on this list come from LinkedIn itself or official LinkedIn marketing partners. LinkedIn analytics tools Any task worth doing is worth measuring. LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off.

User-Generated 103

User-Generated Analytics Advertisers Advertising 103

Hootsuite

MAY 9, 2023

You can use tools like Google Analytics or Hootsuite Insights to gather data about your audience’s demographics, interests, and behavior to tailor your content to their needs. If you’re measuring website traffic or conversions, tools like Google Analytics will come in handy.

Whitepaper 110

Whitepaper Key Performance Indicator Food Influencer Marketing 110

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 118

Copywriting CMO PR Social Media Marketing 118

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 135

Market Research Social Media Marketing Real Estate Fashion 135

Hootsuite

NOVEMBER 9, 2022

Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. The post Shoppable Content: How to Get Started And Make Money in 2023 appeared first on Social Media Marketing & Management Dashboard. Brandwatch. Try it Free.

Retail 127

Retail eCommerce Fashion Affiliate Marketing 127

Hootsuite

MAY 17, 2023

You can either remember to log in to Meta Business Suite and click around the various analytics reports to find the numbers you need to know… or find everything you need instantly inside your Hootsuite dashboard. Try Hootsuite for free Wondering how often to track your analytics? What each metric means?

Real Estate 111

Real Estate Millennials Analytics Advertisers 111

Hootsuite

SEPTEMBER 6, 2023

Stating the company’s social media audience and goals—and why this particular kind of content caters to them—is key. Content creation should start with a goal in mind, and a specific social media marketing strategy lays that all out for you. What can we learn from our competitors’ social media?

Management 116

Management Social Media Marketing Communications Analytics 116

Hootsuite

FEBRUARY 9, 2023

Like most social media algorithms , LinkedIn’s recommendation system prioritizes recency — so posting when your audience is online is a great place to start. Looking into your analytics data will help you further narrow down your followers’ activity patterns. (If 1 Analytics Tool for Growth Beautiful reports. Clear data.

Analytics 106

Analytics Social Media Marketing User-Generated Management 106

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Hootsuite

AUGUST 14, 2023

How does the Shorts algorithm work in 2023? In 2023, the YouTube Shorts algorithm works by using signals like user behavior and video topics to predict which videos users want to watch. pic.twitter.com/IhyQQVuikc — Paddy Galloway (@PaddyG96) April 14, 2023 The takeaway: A good hook really matters! Let’s face it.

Entertainment 93

Entertainment Analytics Social Media Marketing Market Trends 93