Martech

MARCH 3, 2025

The legal and financial risks of clinging to MQLs The stakes have increased since the Delaware 2023 ruling, which expanded the Duty of Oversight liability to corporate officers, including CMOs, CROs and CDAOs. The first step in this transformation is moving beyond MQLs and focusing on revenue-centric metrics. Pipeline velocity.

Transform 117

Transform Finance Marketing Marketers 117

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? Read next: What is a digital experience platform or DXP? Feedback front and center.

Transform 106

Transform Analytics Customer Food 106

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 131

Transform User-Generated SEO Law 131

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 110

Transform Digital Marketing Content Marketing Marketing 110

Calvyn Lee Blog

NOVEMBER 24, 2023

As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. Choose the Right MarTech Stack With over 10,000 marketing technology solutions in categories like CRM, email, analytics and more, assembling an integrated stack presents endless complexity.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Bannerflow

JULY 5, 2022

McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. Social commercial sales are booming, with one American report finding the volume will reach over $100m just in the US by 2023.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This technology levels the playing field and makes everybody an excellent content creator.

Transform 145

Transform Copywriting Marketing Marketers 145

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Like the other analytics tools on this list, Triple Whale's AI assistant helps you pull and analyze data.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land.

Transform 94

Transform Digital Marketing Content Marketing Marketing 94

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Why we care. Get MarTech!

Analytics 125

Analytics Transform Customer Journey eCommerce 125

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 131

Analytics Transform Key Performance Indicator CRM 131

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. With very large sources of training data and complex analytical models, these AIs break down many examples of the type of content they create.

Transform 98

Transform Finance Energy User-Generated 98

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Marketers have been using AI to help them spend more time on important things for years now.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. Accurate data analytics assist advertisers with planning and decision-making.

Advertising 59

Advertising Advertisers Transform Energy 59

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 119

Analytics Transform Market Trends Customer 119

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation.

SEO 133

SEO Gen Z Finance Transform 133

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Take SEO analytics company Ahrefs. In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023. How else can you use AI to repurpose content? Turn blog posts into videos or video scripts.

User-Generated 131

User-Generated Food Transform Marketers 131

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. AI and machine learning in marketing analytics: A revenue-driven approach by. Today: CRM.

CRM 105

CRM Transform Customer Acquisition Analytics 105

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Nearly three-fourths (71 percent) will increase spending for ABM in 2023, with an average year over year (YoY) growth of 13 percent.

Thought Leadership 117

Thought Leadership Transform Marketing Marketers 117

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. 11, 2023: Google Search Console rolls out new Merchant Center integrated reports. 15, 2023: Google released a new robots.txt report. All of the above is just part of the early phases of Google Search Console’s transformation. And how does it help SEO?

SEO 106

SEO Transform Health eCommerce 106

Hubspot Marketing

MARCH 25, 2025

That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Each chart depicts the actual labor supply growth in that country from 2010 to 2023 and then the projected growth from 2023 to 2030.

Transform 101

Transform Shipping Manufacturing Law 101

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. We all know how the pandemic accelerated digital transformation. Get MarTech! Processing.

Transform 108

Transform Retail Marketing Marketers 108

Hubspot Marketing

SEPTEMBER 25, 2023

Key features: Visual flow builder Omnichannel implementation NLU models Pricing: Virtual Agent pricing varies , but the 2023 version of CX Agent costs $.007 Price does not include tax) NVIDIA Source NVIDIA offers solutions like cloud and edge computing for various AI workloads including machine learning, deep learning, and data analytics.

Transform 140

Transform Price User-Generated CRM 140

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future. In general, nowadays, 75.7% of marketers are using AI tools for work. What is Video Marketing?

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Digital media and advertising.

Transform 108

Transform CMO eCommerce Advertising 108

Sprout Social

NOVEMBER 21, 2022

They provide a variety of services for analytics, technology, creative and media services. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. This can include defining a target audience and goals, performing competitor analysis, running analytics and reporting.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. A robust ecosystem of varied social environments will be an exciting exploration for companies in the metaverse in 2023,” said Sheldon Brown, cofounder and VP of product design and innovation for Virbella.

Transform 103

Transform eCommerce Marketing Marketers 103

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. It’s all about working smarter, not harder.

Branding 131

Branding Transform User-Generated SEO 131