Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Next is now generally available to customers with the Tableau+ SKU.

Transform 102

Transform Analytics User-Generated Promotion 102

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Pricing : Starts at $15/user/month. Paid plans start at $15/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

CRM 120

CRM User-Generated Marketing Automation Platform Marketing 120

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 128

User-Generated Food Transform Marketing 128

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 145

Real Estate Food Entertainment Analytics 145

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 132

Content Marketing Transform User-Generated Marketing 132

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

Analytics 130

Analytics Transform Customer Journey eCommerce 130

Martech

MARCH 10, 2025

They often rely on algorithms to filter and recommend content that aligns with their interests, which can lead to echo chambers where they are exposed primarily to familiar ideas and perspectives (Sprout Social, 2023). This diversity allows marketers to engage users in ways that resonate with their preferences.

User-Generated 121

User-Generated Marketing Marketers Analytics 121

Sprout Social

SEPTEMBER 10, 2024

And speaking of our robust partner ecosystem: Sprout and Salesforce Service Cloud users will soon be able to tap into the power of Einstein Copilot,* giving care agents a complete view of a customer with conversational AI. Act faster with AI-powered social insights You didn’t think we’d talk about Breaking Ground without mentioning AI, right?

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  Highlight fan content User-generated content is a gold mine, particularly if you’re a brand. Nope, not anymore!   Ready to get cracking?

Analytics 108

Analytics User-Generated Promotion Branding 108

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). Startups can be very agile.

SEO 126

SEO Gen Z Finance Transform 126

Sprout Social

JANUARY 31, 2025

And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. Use this strategy to strengthen your own social ROI.

Social Media Marketing 120

Social Media Marketing User-Generated Food Branding 120

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. of users were male and 42.8% of users were male and 42.8% Let’s dive in.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1

Marketing 98

Marketing Marketers Promotion User-Generated 98

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! As you establish your brand as a trusted source of information and solutions, you will see an increase in lead generation. Website analytics. Social media analytics.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Hootsuite

JANUARY 17, 2025

You need an audience of politically active, informed social media users. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. The user with the third-most influence had only 513.

Promotion 110

Promotion Thought Leadership Health Non-Profit 110

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. For example, LinkedIn Learning has shown positive career outcomes for 70% of users. Growing scarcity of specialized skills (32%). The skills gap threatens the sustainability of businesses worldwide.

Management 102

Management User-Generated Analytics Communications 102

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. a user landed on a thank-you page). all those filters will appear here.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole 103

Tentpole Gen Z Thought Leadership User-Generated 103

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Auto-publishing posts and pre-populating lead generation forms are some examples of LinkedIn automation.

Branding 137

Branding Analytics User-Generated Management 137

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. Cross-promote your Instagram handle on other channels 5.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Search Engine Land

NOVEMBER 3, 2023

Generative AI has emerged as a driving force in the marketing industry. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights. Generative AI tools will do more of the heavy lifting.

Analytics 114

Analytics User-Generated Marketing Marketers 114

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. An incredible program to make quality videos.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Unbounce

JULY 5, 2023

Specifically, AI analytics. This can only be done by analyzing millions upon millions of datasets from previous users. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Transform 126

Transform Analytics Marketing Marketers 126

Hootsuite

DECEMBER 1, 2022

And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. LinkedIn user demographics differ from those of the other social platforms. Users skew older and tend to have a higher income. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics!

User-Generated 116

User-Generated Retail Non-Profit Advertising 116