Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Pricing : Starts at $15/user/month. Paid plans start at $15/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 131

User-Generated Food Transform Marketers 131

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

CRM 114

CRM User-Generated Marketing Automation Platform Marketers 114

Martech

MARCH 10, 2025

They often rely on algorithms to filter and recommend content that aligns with their interests, which can lead to echo chambers where they are exposed primarily to familiar ideas and perspectives (Sprout Social, 2023). This diversity allows marketers to engage users in ways that resonate with their preferences.

User-Generated 115

User-Generated Marketers Marketing Analytics 115

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). Startups can be very agile.

SEO 133

SEO Gen Z Finance Transform 133

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

Analytics 125

Analytics Transform Customer Journey eCommerce 125

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Sprout Social

SEPTEMBER 10, 2024

And speaking of our robust partner ecosystem: Sprout and Salesforce Service Cloud users will soon be able to tap into the power of Einstein Copilot,* giving care agents a complete view of a customer with conversational AI. Act faster with AI-powered social insights You didn’t think we’d talk about Breaking Ground without mentioning AI, right?

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hubspot Marketing

NOVEMBER 21, 2024

The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds. According to HubSpot's 2023 Video Marketing Report , B2C brands using short-form video content see 30% higher engagement rates compared to traditional marketing methods.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! As you establish your brand as a trusted source of information and solutions, you will see an increase in lead generation. Website analytics. Social media analytics.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1

Marketers 96

Marketers Marketing Promotion User-Generated 96

Sprout Social

JANUARY 31, 2025

And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. Use this strategy to strengthen your own social ROI.

Social Media Marketing 112

Social Media Marketing User-Generated Food Branding 112

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 99

Analytics User-Generated Digital Marketing Advertising 99

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. For example, LinkedIn Learning has shown positive career outcomes for 70% of users. Growing scarcity of specialized skills (32%). The skills gap threatens the sustainability of businesses worldwide.

Management 101

Management User-Generated Analytics Communications 101

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. a user landed on a thank-you page). all those filters will appear here.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. Cross-promote your Instagram handle on other channels 5.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. An incredible program to make quality videos.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Auto-publishing posts and pre-populating lead generation forms are some examples of LinkedIn automation.

Branding 135

Branding Analytics User-Generated Management 135

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 140

Transform Price User-Generated CRM 140

Hootsuite

DECEMBER 1, 2022

And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. LinkedIn user demographics differ from those of the other social platforms. Users skew older and tend to have a higher income. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Search Engine Land

JANUARY 20, 2023

Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. Users will search for a problem and stumble upon your page or article.

SEO 115

SEO User-Generated Analytics eCommerce 115

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. And wrote over 10,000 lines of code.

User-Generated 124

User-Generated Place Management Analytics 124

Hubspot Marketing

NOVEMBER 7, 2022

Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. You can also use a quiz to educate users about a product or service you want them to purchase, boosting conversions. 5 Blogging Trends Marketers Should Leverage. Legitimacy.

Education 145

Education User-Generated Management Analytics 145

Martech

JUNE 13, 2023

Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics?

Analytics 106

Analytics Marketers Marketing User-Generated 106

Hootsuite

JANUARY 17, 2025

You need an audience of politically active, informed social media users. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. The user with the third-most influence had only 513.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97