Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics!

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.

Analytics 109

Analytics Transform Customer Journey eCommerce 109

Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Savvy businesses know how to benefit from the huge amount of data that users generate in real time. Sure, your goal is to increase brand awareness, generate leads, and promote your products or services.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Martech

JUNE 13, 2023

Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics?

Analytics 105

Analytics Marketers Marketing User-Generated 105

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 98

Analytics User-Generated Digital Marketing Advertising 98

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. a user landed on a thank-you page). all those filters will appear here.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! As you establish your brand as a trusted source of information and solutions, you will see an increase in lead generation. Website analytics. Social media analytics.

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. And wrote over 10,000 lines of code.

User-Generated 116

User-Generated Management Place Analytics 116

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. of users were male and 42.8% of users were male and 42.8% Let’s dive in.

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

Unbounce

JULY 5, 2023

Specifically, AI analytics. This can only be done by analyzing millions upon millions of datasets from previous users. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Transform 126

Transform Analytics Marketers Marketing 126

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 95

Analytics Key Performance Indicator User-Generated B2C 95

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

eCommerce 101

eCommerce Advertising Advertisers B2C 101

Search Engine Land

JANUARY 20, 2023

Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. Users will search for a problem and stumble upon your page or article.

SEO 115

SEO User-Generated Analytics eCommerce 115

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. They introduce users to solid program architecture and powerful features such as tokenization. Conversational Flows : Lead generation forms that prompt visitors with content and actions. Why we care. Get MarTech!

User-Generated 106

User-Generated Shipping Place Analytics 106

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner.

eCommerce 77

eCommerce User-Generated CRM Law 77

Digital Marketer

SEPTEMBER 22, 2023

As we step into 2023, AI is paving the way for transformative changes in video marketing strategies. AI enables marketers to concentrate on developing engaging content and providing seamless user experiences by streamlining the editing process. How is AI Changing Video Marketing Strategies?

Video Marketing 102

Video Marketing Transform User-Generated Marketers 102

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Auto-publishing posts and pre-populating lead generation forms are some examples of LinkedIn automation.

Branding 114

Branding Analytics User-Generated Management 114

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

Analytics 89

Analytics Health Key Performance Indicator Education 89

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 123

Transform Price User-Generated CRM 123

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.

User-Generated 114

User-Generated Entertainment Whitepaper Industry Insights 114

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Analytics 115

Analytics Marketers Marketing User-Generated 115

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Customer Journey 85

Customer Journey User-Generated CRM Analytics 85

Search Engine Land

JULY 10, 2023

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Standard Universal Analytics properties have stopped processing new data. Why we care.

Analytics 68

Analytics User-Generated Advertising Advertisers 68

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 90

Analytics Product Automobile Customer Journey 90

Search Engine Land

JANUARY 27, 2023

At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. We generally use SEO tools for one of the following tasks: To automate monotonous tasks (e.g., Google Analytics). And since it’s generally well known, knowing how to use it is a marketable skill. rank checking). backlink analysis).

SEO 106

SEO User-Generated Analytics eCommerce 106

Hootsuite

MARCH 15, 2023

16 best LinkedIn automation tools for 2023 All the LinkedIn automated tools on this list come from LinkedIn itself or official LinkedIn marketing partners. LinkedIn analytics tools Any task worth doing is worth measuring. LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off.

Analytics 102

Analytics User-Generated Advertising Advertisers 102

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 127

Gen Z Analytics Social Media Marketing Law 127

Neil Patel

JANUARY 20, 2023

But the four horsemen of the apocalypse are circling Universal Analytics, which Google is sunsetting in July 2023. To survive the end times, you need to switch to Google Analytics 4—Google’s brand new and completely different platform. What To Know About The Switch From Universal Analytics to GA4?

Analytics 81

Analytics SEO User-Generated Law 81

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding Transform User-Generated Analytics 52

Customers.ai

MARCH 30, 2023

That’s why we’ve put together this list of Sales Prospecting Software for 2023. At Customers.ai, we know how important this is, which is why we’re so proud of these ratings from real users on G2 : When you take these factors into account, you’ll be better equipped to choose the right sales prospecting software for your business.

CRM 98

CRM Price B2C User-Generated 98

Scoop.it!

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. In 2023, more and more email clients will support BIMI or consider supporting it. In 2023 and the years to come, marketers will try their best to deliver a delightful experience to the subscribers by testing different parameters.

Email Marketing 99

Email Marketing Market Trends Education User-Generated 99

Customers.ai

APRIL 25, 2023

Benefits of AI Email Marketing Examples of AI Email Marketing Best Tools for AI Email Marketing in 2023 Future of AI Email Marketing Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Website / URL * Claim my website visitor list now What is AI Email Marketing? What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketers Marketing Transform 94

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The priorities for 2022 continued to be informative, useful content that answered user search queries. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Digital Marketer

SEPTEMBER 23, 2022

With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. According to a Forrester report , digital marketing spending by companies will reach $146 billion by 2023. Exploring 7 Effective Digital Marketing Trends in 2023. Attract Users Through Video-Based Content.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90