Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. And wrote over 10,000 lines of code.

User-Generated 129

User-Generated Place Management Analytics 129

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! As you establish your brand as a trusted source of information and solutions, you will see an increase in lead generation. Website analytics. Social media analytics.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Analytics 131

Analytics Marketing Marketers User-Generated 131

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics!

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 99

Analytics User-Generated Digital Marketing Advertisers 99

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. a user landed on a thank-you page). all those filters will appear here.

Analytics 136

Analytics User-Generated eCommerce Advertisers 136

Martech

JUNE 13, 2023

Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends. What is predictive analytics?

Analytics 116

Analytics Marketing Marketers User-Generated 116

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner.

eCommerce 113

eCommerce User-Generated CRM Law 113

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. An incredible program to make quality videos.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 122

Analytics Product Automobile Customer Journey 122

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. They introduce users to solid program architecture and powerful features such as tokenization. Conversational Flows : Lead generation forms that prompt visitors with content and actions. Why we care. Get MarTech!

User-Generated 128

User-Generated Shipping Place Analytics 128

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Hootsuite

DECEMBER 1, 2022

And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. LinkedIn user demographics differ from those of the other social platforms. Users skew older and tend to have a higher income. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Search Engine Land

JANUARY 20, 2023

Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. Users will search for a problem and stumble upon your page or article.

SEO 115

SEO User-Generated Analytics eCommerce 115

Hubspot Marketing

NOVEMBER 7, 2022

Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. You can also use a quiz to educate users about a product or service you want them to purchase, boosting conversions. 5 Blogging Trends Marketers Should Leverage. Legitimacy.

Education 144

Education User-Generated Management Analytics 144

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 130

Transform Price User-Generated CRM 130

Martech

JANUARY 5, 2023

Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. The only way organizations can authentically gain that trust is through providing transparency and control to the use of data, which will be a vital goal for 2023.”.

Transform 119

Transform CMO eCommerce Advertising 119

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Auto-publishing posts and pre-populating lead generation forms are some examples of LinkedIn automation.

Branding 120

Branding Analytics User-Generated Management 120

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. They provide a variety of services for analytics, technology, creative and media services.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 98

Analytics User-Generated Digital Marketing Advertisers 98

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 120

Social Media Marketing Gen Z Millennials Influencer Marketing 120

Hootsuite

FEBRUARY 6, 2023

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. What is content moderation?

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. It generates options and tweaks them based on your feedback; voila, you've got custom content in a fraction of the time. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 120

Branding Transform User-Generated SEO 120

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The priorities for 2022 continued to be informative, useful content that answered user search queries. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Search Engine Land

JANUARY 27, 2023

At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. We generally use SEO tools for one of the following tasks: To automate monotonous tasks (e.g., Google Analytics). And since it’s generally well known, knowing how to use it is a marketable skill. rank checking). backlink analysis).

SEO 106

SEO User-Generated Analytics eCommerce 106

Hootsuite

MARCH 15, 2023

16 best LinkedIn automation tools for 2023 All the LinkedIn automated tools on this list come from LinkedIn itself or official LinkedIn marketing partners. LinkedIn analytics tools Any task worth doing is worth measuring. LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off.

User-Generated 103

User-Generated Analytics Advertisers Advertising 103

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Digital Marketer

SEPTEMBER 22, 2023

As we step into 2023, AI is paving the way for transformative changes in video marketing strategies. AI enables marketers to concentrate on developing engaging content and providing seamless user experiences by streamlining the editing process. How is AI Changing Video Marketing Strategies?

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Martech

DECEMBER 12, 2022

With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Versioning tools and data-fed ad design simplify things, allowing you to generate personalized assets for entire campaigns instantly. to have an overview of your monthly budget.

Advertisers 116

Advertisers Advertising User-Generated Analytics 116

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. perform instead of giving them a blanket rating.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Hootsuite

DECEMBER 5, 2022

With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. TikTok tips and tricks for 2023.

Food 126

Food User-Generated Analytics Social Media Marketing 126

Scoop.it!

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. In 2023, more and more email clients will support BIMI or consider supporting it. In 2023 and the years to come, marketers will try their best to deliver a delightful experience to the subscribers by testing different parameters.

Market Trends 101

Market Trends Email Marketing Education User-Generated 101